Monthly Archives: April 2017

By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

Video Production, , , ,

Cinécraft Productions Wins Again In The 38th Annual Telly Awards

News

Press Release (PDF)
CLEVELAND, OH – April 24, 2017 – The Telly Awards has named Cinécraft Productions as a Bronze winner in the 38th Annual Telly Awards for their piece titled “Make Change.” “With over 13,000 entries from all 50 states and numerous countries, this is truly an honor,” said Chris Karel, Creative Director.

Childhood blood cancer is a serious problem. Often, kids have a hard time understanding how they can help. Cinécraft created this promotional PSA for the Leukemia & Lymphoma Society to capture kids being kids to show them how they can raise money to “Make Change”.

The Northern Ohio Chapter of the Leukemia and Lymphoma Society is using this Telly Award winning video at elementary and middle schools to kick-off their Student Series fundraising efforts. Would you accept the penny bucket challenge?

“Kudos to Cinécraft Productions! These people know how to tell a story with integrity. We trust Cinécraft with our most important work – our mission. Thank you Cinécraft for sharing our story in an engaging manner that inspired students to Make Change,” said Kerri Peterson-Davis.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.  “Cinécraft Production’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Wins Best In Show At Learning Solution’s DemoFest

News

CLEVELAND, OH – April 21, 2017 – Cinécraft Productions won it’s second DemoFest award at the eLearning Guild’s Learning Solutions Conference on March 23, 2017. This time Cinécraft worked with Booz Allen Hamilton on a microlearning solution for an existing 45 minute “Government Contract Basics” eLearning course.

The solution is a well-rounded experience that offers Booz Allen Hamilton consultants the ability to engage in a mission impossible theme with a series of three to five knowledge-based and objective-driven questions that challenges the learner to learn through failure.  If the learner gets an eighty percent or better they earn a badge and can move on to the next micro-course. They are also provided with a downloadable job aid prior to answering the questions, which makes their mission a little bit like an open-book test.

The solution was demonstrated in the “Best of DemoFest” webinar broadcast on April 19, 2017. You can view the recording here at the 15:28 marker.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Northeast Ohio Regional Sewer District Wins 38th Annual Telly Award

News

“Grandpa, that’s gross!” says the little boy baiting his hook.

Grandpa replies, “Gross but true; the work it takes to turn sewage into clean water hasn’t been around as long as you might think.” (from video on neorsdccr)

Partnering with the Northeast Ohio Regional Sewer District (NEORSD), Cinécraft Productions helped produce a web ad, “Great Lake. Great Future,” that promotes the good work of the sewer district. This light-hearted short promotes the vital work of the sewer district, helping us keep our Great Lakes, GREAT!

The video was selected by the Telly Awards to receive a 2017 Telly Award. “The Telly Awards (are) the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions.” (The Telly Awards)

If you’d like to access the video, please visit: Clean water is worth the investment.

For more information about the Northeast Ohio Regional Sewer District, please check out their other educational video content on their YouTube page.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.




By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

Video Production, , ,

By Chris Karel published April 4, 2017

Pro-Tips: Conducting Interviews for Video

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.

The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading

Video Production, , , , ,