Help! I have to make a video. What should I do first?
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part one in a four-part series designed to help you make your first video production.
Making a Business Video? 10 Answers to 10 Questions
The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.
Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading
What do you mean a JPEG of my logo won’t work?
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading
When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading
How long will it take to make a one-minute business video?
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain how long it takes to make a professional one-minute business video. Continue reading
PUT STORYTELLING TO WORK FOR YOU
Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery. You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors. Story can do that.
Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading