Monthly Archives: May 2017

Cinécraft Named To Training Industry Top 20 Content Development Companies 2017 For 3rd Straight Year


Cleveland, Ohio – May 30, 2017 – We are proud to announce Cinécraft has been named to the Training Industry Top 20 Content Development Companies Watch List for the third year in a row. “Learning solutions continue to change with the needs of our customers. And, our job is to continue to change with them. More blended learning, microlearning, mobile learning and immersive content have been produced in the last year than ever before,” explained Dan Keckan, VP of eLearning and Instructional Design.

The list recognizes the top companies from around the globe that provide content development services.

Selection criteria include:

  • Industry visibility, innovation and impact
  • Capability to develop and deliver multiple types of content
  • Company size and growth potential
  • Depth and breadth of subject matter expertise
  • Quality of clients
  • Geographic reach

Ultimately, the 2017 Content Development Companies Watch List is intended to help buyers of training services evaluate content development companies.

Top 20 Content Development Companies

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.

Cinécraft Productions Selected As A Winner 23RD Annual Communicator Awards


Cleveland, Ohio – May 25, 2017 – The Communicator Awards has named Cinécraft Productions a winner of an award of distinction for Henkel’s  “OSI Certified Installer Program.”

The “OSI Certified Installer Program” is an interactive window and door installation curriculum that allows installers to learn sixteen immersive eLearning modules. The goal of the curriculum is to certify installers and ensure that they follow the proper procedures when flashing, sealing and foaming windows and doors using OSI products.

The Communicator Awards is the leading international awards honoring the best in Communicator Award Interactive Media Winneradvertising, corporate communications , public relations and identify work for print, video and interactive.  The “OSI Certified Installer Program” was recognized among thousands of entries from companies and agencies of all sizes.

You can view a sample module by clicking here.

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial soaps, Purex laundry detergents, Right Guard antiperspirants, göt2b hair styling products, and Loctite adhesives. Henkel employees over 8,200 employees in 58 sites across the U.S., Canada, and Puerto Rico.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.

By Chris Karel published May 23, 2017

Making a Business Video? 10 Answers to 10 Questions

The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.


Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading

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Upcoming Conference: ATD 2017 International Conference – Atlanta


The Anatomy of a Video-Based Simulation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft Productions

Behavioral video-based simulations are perfect for changing behaviors. But designing simulations that are linear or non-linear (branched or not) is not an easy task. To further complicate the design process, adding in video can be daunting. Join this session to learn how to create effective simulations that combine video and e-learning to inspire behavior change. You’ll get to experience award-winning, video-based simulations and learn about practical tools you can use on your next project. Come away with tips and techniques you can apply back on the job when designing, producing, and developing video simulations.


  • Differentiate between first-person and third-person point-of-view video simulations.
  • Discover techniques for designing linear decision points that reflect behaviors.
  • Create dialogue that is realistic for video.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.

By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

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8 Authentic Tips for New eLearning Professionals

By Meagan Lawton published May 10, 2017

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading

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By Neil McCormick published May 2, 2017


Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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