Do you need to make a corporate video on a budget?

By Chris Karel published July 18, 2017

Do you need to make a corporate video on a budget?

While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian, a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”

“Mmmm. Mr. Gosarian is delicious.” I said out loud.

My friend, who shall remain nameless, smiled at me. You know, the kind of smile that acknowledges weirdness. Then he said, “I just feel bad about them wasting money on us sitting around.”

5 Pro-Tips for managing a video production team

If you are a marketing manager, training professional, or business owner and you need to make a corporate video on a budget, then this blog is for you. Here are five Pro-Tips to get the most out of a corporate video production team.

Plan ahead

Getting everyone on the same page requires maximum effort. Use a pre-production checklist to make sure that your video crew knows where they are going, what you expect them to capture, and how it fits into the script. By planning ahead, you will be able to accomplish more on the day of the shoot. For example, good planning will enable you to work one step ahead of your crew on the day of the shoot, so that the people involved in the next location know that you are coming their way.


Confirm the Plan

Confirm your expectations several days before the shoot. An email and/or a phone call will give you the assurance that your crew is ready and prepared. At minimum, the email should contain the following details: location addresses and arrival times, instructions for parking and building access, a contact at the location other than you, a plan for lunch or dinner if applicable, and any special instructions for the crew while they are on site (Is safety gear needed?  Dress code for the facility?).

Manage the Time

Using a call sheet helps to cut down on wasted time. Think of the call sheet as an agenda or timeline for the day. It includes report times, location addresses, plans for meals, shot lists, prop lists, and all relevant contact information for everyone involved that day. Using a call sheet will help you keep things flowing. It cuts down on surprises, and reminds you that you have to move on if and when things slow down.

Related: Subscribe to the blog and download the Call Sheet Template to keep your productions on schedule.

Feed the Crew

Feed your crew on site. A fed crew is a happy crew. Crews are usually paid for a 10-hour day, portal-to-portal (from the time they leave their studio, until the time they return). If their lunch is delivered at a predetermined time, they won’t spend time traveling to a nearby restaurant. This could give you additional shooting time. Plan on at least 30 minutes to eat and take a break.

Use Paper Documents

Print copies of your script, shot list, call sheet, and any permissions you secured. Avoid the temptation to rely on a tablet or a laptop. The set of a video shoot is packed with activity, people, and gear. Nothing can replace a piece of paper that you can write on and hand to someone at a moment’s notice.


What do you think of these Pro-Tips? Is there something missing you wish you knew before a shoot? Is there a tip you’d like to share with your peers?

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