Image: Title: 9 Pro-Tips to Imrpove your Video Storytelling

By Chris Karel published October 31, 2017

9 Pro-Tips to Improve your Video Storytelling

The demand for video storytelling is at an all-time high. Here are some key facts about what viewers want from videos, along with Pro-Tips to help ensure your content meets that demand.

Fact: Over half of video content is viewed on mobile.

Professional video production is a four-stage process. During the second stage of the process, pre-production, plan for the “pocket sized” screen.


  • Fill the frame with close-ups of your subject. Avoid too many wide shots.
  • Use a macro shot or extreme close-up to enhance your message.
  • Make your on-screen text large enough to read.

Fact: Videos up to 2 min. get the most engagement.

During the scriptwriting phase of the video production process, lead your team to craft a story that will have an emotional impact and hook the audience in the first 30 seconds.


  • Try a quick montage to flash images that will resonate with the audience and build a desire to see more; make them want to figure out the story.
  • Create a quick pace. Avoid showing talking heads on camera for long periods of time.
  • Apply the three-act structure — try to use 30 seconds for each “act.”

Fact: 85% of Facebook videos are watched without sound.

If part of your strategy is to distribute your video on a mobile device, and if Facebook is part of that plan, then keep the need for silent playback in mind during your pre-production.


  • Frame your shots to allow for text overlays.
  • Create intrigue with a rotating close-up of a person or product.
  • Use animation – most people love animations. (Thanks, Disney!)

As you search for ways to meet the high demand for video, remember that you are telling a story. A sage mentor once said, “By telling a story using video, you can leave a lasting impression on your audience that is far greater than if you choose to tell that story using only written words” (Hook-Engage-Evoke).

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How to Make a Professional Video (A Marketer’s Guide to Video Production)
Part 1 – What Should I Do First?
Part 2 – Pro-Tips for Pre-production
Part 3 – Pro-Tips for Production
Part 4 – Pro-Tips for Post-production

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