Title Image: Should I record video In-Studio or On-Location?

By Chris Karel published November 14, 2017

Should I record video in-studio or on-location?

Choosing to record video in-studio or on-location can be a critical decision to make during pre-production. To begin, answer this question:

What kind of video story are you trying to tell?

Depending on the type of video story you are creating, your choice between studio or location, or a combination of the two, will emerge like caramelized onions in a savory rue. It takes time in the pre-production saute pan to make a decision that is best for your message, budget, and timeline. So let’s consider four factors that will give you awesome sauce on the screen.
Continue reading

eLearning, Video Production, , , , , , ,

Featured Video Play Icon

By Chris Karel published November 7, 2017

Story Time: Video in Email Increases Engagement

Are you a marketing manager, training professional, or business owner? Are you looking for ways to increase engagement with your email? If you answered yes to both questions, then read the short story below. Chris offers thought leadership on ways to improve how you use video in your business operations.  Continue reading

Video Production, , ,


Improving Your Corporate Videos

By Chris Karel published October 24, 2017

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series

Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 24 through 33, with the exception of my CM World 2017 conference takeaways.   Continue reading

eLearning, Video Production, , , , , , , , , , , , ,

What is the 3-word essence of your story?

By Neil McCormick published October 17, 2017

What is the 3-word essence of your story?   

What is the 3-word essence of your story? Everyone is familiar with the 30-second elevator speech. You’ve likely developed one for your personal, “Who am I and why am I here?” story. And you probably know your company’s 30-second, “Who are we and what do we do?” story by heart. But, can you market yourself with just three words? Let’s look at how to refine a story by using a 3-word Brand Mantra. Continue reading

Video Production, , , ,



By Chris Karel published September 26, 2017

VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you!

WANTED: Blogger seeks your input: 2 minutes of your time will lead to valuable, relevant, and interesting video production content. Big thanks @ the end.  

THANKS

eLearning, Video Production

3WaysToImpropveCorporateVideos

By Chris Karel published September 19, 2017

3 Ways to Improve Corporate Videos

So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions. Continue reading

eLearning, Video Production, , , ,

3Takeaways_CMWorld_2017

By Chris Karel published September 11, 2017

3 Takeaways from Content Marketing World 2017

I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.

Joe Pullizzi, Content Inc. from Chapter 1: Beginning with the End in Mind.

When I launched the content marketing initiative at my current workplace, I used Pulizzi’s Content Inc. as my roadmap, I made PNR: This Old Marketing my weekly podcast, and I circled CM World on my editorial calendar as my midyear check-in.

So here I am, the Monday after my first CM World, and I feel energized and enthused!  Continue reading

Video Production, , , , ,

image: Four Steps to Make Video Testimonials

By Chris Karel published September 6, 2017

Four Steps to Make Video Testimonials

Here are four steps to make video testimonials that increase engagement and boost sales. Looking for more reasons to use video testimonials? Check out the other 19 statistics that support the use of testimonials in marketing today. As a marketing manager, training professional, or business owner, these four steps will help you create great corporate video content to grow your business. Continue reading

eLearning, Video Production, , , ,

CVATD Monthly Meeting – The Anatomy of a Video-Based Simulation

News, , , ,

Join the Cuyahoga Valley ATD Chapter for a presentation by Dan Keckan, VP eLearning & Instructional Design at Cinécraft Productions. The presentation will take place on September 13, 2017 from 5:30-8:00pm at Akron General Health and Wellness Center – West.

Behavioral video-based simulations are perfect for changing behaviors. But designing simulations that are linear or non-linear (branched or not) is not an easy task. To further complicate the design process, adding in video can be daunting.

Join this session to learn how to create effective simulations that combine video and e-learning to inspire behavior change.

You’ll get to experience award-winning, video-based simulations and learn about practical tools you can use on your next project.

Come away with tips and techniques you can apply back on the job when designing, producing, and developing video simulations.

Application on the Job:

  • Differentiate between first-person and third-person point-of-view video simulations.
  • Discover techniques for designing linear decision points that reflect behaviors.
  • Create dialogue that is realistic for video.

CLICK HERE to register.

About Dan Keckan

As Vice President of eLearning and Instructional Design at Cinécraft Productions, Dan Keckan helps organizations improve employee performance that leads to measurable business results.

His specific expertise is in matching learning modalities with skills and behaviors to create authentic simulations.

His award winning team of top designers and developers have won the Brandon Hall Awards, Best-of-Show at DemoFest and Training Magazine’s Learning Design Challenge.

His company, Cinécraft Productions, has now been recognized for three straight years on Training Industry Magazine’s Top 20 Content Development Companies Watch List.

Agenda:

5:30 Registration, dinner and networking

6:15 Announcements

6:30 Tonight’s topic

8:00 Adjourn

This program is not affiliated with the Akron General Health and Wellness Center- West.


infographic and template to aid in creating a call sheet

By Chris Karel published August 29, 2017

What’s a Call Sheet?

In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists.

Whether you are a marketing manager, training CallSheetTemplateByCinecraft2professional, or business owner, the call sheet will help you plan out an entire day of video production. To make use of this tool, download and customize my simplified call sheet template and use this five-step infographic to guide you as you create your first call sheet.

Continue reading

eLearning, Video Production, , , , ,

title image: hands holding cell phone - why cant use cell phone video

By Chris Karel published August 22, 2017

Why can’t I just use cell phone video?

“How about if I just get someone to shoot some cell phone video?”

It’s a fair question. Every day, millions of people consume cell phone video on Facebook, Snapchat, YouTube, Instagram, Twitter, and Reddit. At first glance, it’s easy to think cell phones can be used to produce a professional video. Here are three technical limitations of cell phone video that can cheapen your brand. Continue reading

Video Production

Title image of a makeup kit spread out on shiny black velvet. Text reads: What's in your makeup kit?

By Chris Karel published August 15, 2017

What’s in your video production makeup kit?

“Does his forehead look a little shiny?” Jenn says, pointing at the monitor.

I nod in agreement and look at Dave, who looks back at me and nods. Dave, my Key-Grip-value-add-go-to-guy, walks over to the gear cart, unzips a small black pouch, and pulls out an oil-absorbing sheet. He deftly maneuvers to the on-camera talent and kindly explains what we saw on the monitor.

Problem solved! No more shiny skin thanks to a single oil-absorbing sheet, and Dave of course!

In this “Ask a producer” post, I offer Pro-Tips for creating and using a small makeup kit to elevate the look of your corporate video. As a marketing manager, training professional, or business owner you can use this post to create a makeup kit to ensure your on-camera talent looks great! Continue reading

Video Production, , , ,

By Chris Karel published August 8, 2017

How do you scout locations for a business video shoot?

Scout locations for your next corporate video shoot with these eight Pro-Tips, especially if you are a marketing manager, training professional, or business owner. Searching for the right place to record video is vital to a successful production. Even though Scout Locations is #11 on my pre-production checklist, it’s just as valuable as the other items and should not be overlooked in the interest of time or budget. Continue reading

eLearning, Video Production, , , ,

By Chris Karel published August 1, 2017

Making a Business Video: 5 Questions – 5 Answers – 5 Pro-Tips

Over the past 20 weeks, I’ve focused on answering questions related to corporate or business video. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate and business video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 11 through 20.   Continue reading

eLearning, Video Production, , , , , , ,


FIVE REASONS TO JOIN US AT DEVLEARN 2017 IN LAS VEGAS

News, , , ,

We are excited to announce that Cinécraft will have a booth for the first time at DevLearn in Las Vegas from October 25-27th 2017. Here are the top five reasons to join us.

  1. You’re invited to join your peers and attend Cinécraft’s complimentary Happy Hour where we will discuss the future of tech and learning.
  2. Simply put, the biggest and best learning technology conference in the industry.Devlearn
  3. Check out the World’s greatest eLearning samples and vote for your favorites at DemoFest.
  4. Choose from five specialized focuses  and over 200 sessions critical to developing new skills in the management design and development of technology-based learning.
  5. Vegas, baby!

CLICK HERE to register. And, if you’re interested in joining Cinécraft’s complimentary Happy Hour, email Dan Keckan.


CINÉCRAFT WINS AT INTERNATIONAL ELEARNING AWARDS

News, , , ,

New York, NY – June 16, 2017 – Cinécraft was awarded runner-up in the International eLearning Awards in New York City at the ICELW Conference. Cinécraft received the award in the Mobile Learning category for it’s virtual window installation designed for Henkel’s OSI brand of window sealants.

The International E-Learning Awards recognize the best uses of technology to improve learning and job performance within companies or through individual professional development.

If you would like to see the entry video we used to enter the International eLearning Awards just click the play button below.

Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Do you need to make a corporate video on a budget?

By Chris Karel published July 18, 2017

Do you need to make a corporate video on a budget?

While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian, a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”

“Mmmm. Mr. Gosarian is delicious.” I said out loud. Continue reading

eLearning, Video Production, , , , , , ,

ProTips for B2B Voice Actors

By Chris Karel published July 11, 2017

Pro-Tips for B2B Voice Actors

If you are a voice actor looking for B2B jobs, this post offers you an insider’s perspective on creating a professional B2B demo that will reach the client. If you are a marketing or training professional, consider these Pro-Tips as background information to aid you in the process of choosing the “right” voice for your upcoming video or training course. Continue reading

eLearning, Video Production, , , , , , , , ,

Picture: Can I make ONE video for THREE target audiences?

By Chris Karel published July 4, 2017

Can I make a video that reaches three target audiences?

If you are in a marketing or training role, have you ever had a conversation like this?

Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”

You: “OK. Have you considered making three videos that target each of those audiences?”

Manager: “Yes, but we only have the budget for one video.” Continue reading

eLearning, Video Production, , , , , , , ,

Title image: I just made an amazing corporate video! What should I do now? (on a computer monitor with google window)

By Chris Karel published June 27, 2017

I just made an amazing corporate video! What should I do now?

If you are a marketing manager, training professional, or business owner and you are in the middle of making a corporate video, or you just completed a video, then this post is for you. In this post, I offer some tips on distribution, measuring success, and blogging. Continue reading

Video Production, , , , , ,

By Chris Karel published June 20, 2017

PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too

If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading

Video Production, , , , , , , ,


Mike Wilkinson Take His Talent To Cinécraft Productions

News

Press Release (PDF)
Cleveland, Ohio – June 9, 2017 – Award-winning visual effects artist and editor, Mike Wilkinson, has joined the team at Cinécraft Productions.  Mike is an Akron native returning home after 10 years in L.A. where he worked on broadcast TV content, feature films, documentaries, music videos, and commercials.  His notable credits as a Motion Graphics Designer include several spots for Spike TV, X-Games and UFC, as well as four feature films.  He has produced and edited two feature length sports documentaries and a short film for Sports Illustrated.

As a youngster, Mike got his start making Star Wars fan films with his high school friends – creating the visual effects back when most software was still “version 1.0”  From there he never looked back, becoming adept at 3D modeling, compositing, and all around digital nunchuckery.  He loves working in Cinema 4D and After Effects, where he is currently creating 360VR animations and experiences.

Mike is a new father, a guitarist, has a slight obsession with retro video games, and is a Mixed Martial Arts fan and enthusiast.  He has stayed a Cleveland sports fan through his many zip codes; Cavs, Tribe and (unfortunately) Browns.  Mike is also an aspiring musician and composer, and will play the entirety of the Game of Thrones soundtrack on his keytar – whether you ask him to or not.

Mike Wilkinson

Software fills Mike’s dreams at night; Cinema 4D, Premiere, Resolve, Photoshop, AfterEffects, and Fusion.

Mike says, “At Cinécraft every day is totally different, and the wide variety of projects we produce lets me really embrace my creative ADD.  One day I’m modeling 3D environments and motion tracking live footage, the next I’m on set supervising a green screen shoot while working directly with clients.  It’s very fulfilling to get to express yourself creatively, and Cinécraft lets me do just that.  Ultimately you become the bridge between concept and audience – through dialogue, sound, music, and of course motion graphics and 3D animation.  I love doing all those things and creating a compelling experience for the audience to enjoy.”

Neil McCormick, Cinécraft owner and longtime producer says, “Mike is a joy to work with.  He is extremely creative and yet open to ideas from others.  Mike, in his first few weeks, has already solved a number of visual problems I’ve thrown at him, where a project had some huge visual holes that he creatively turned into highlights of the video.”

To see some of Mike’s work, click the links below.
Mike Wilkinson Reel
Cinécraft Demo Reel

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.



Cinécraft Named To Training Industry Top 20 Content Development Companies 2017 For 3rd Straight Year

News

Cleveland, Ohio – May 30, 2017 – We are proud to announce Cinécraft has been named to the Training Industry Top 20 Content Development Companies Watch List for the third year in a row. “Learning solutions continue to change with the needs of our customers. And, our job is to continue to change with them. More blended learning, microlearning, mobile learning and immersive content have been produced in the last year than ever before,” explained Dan Keckan, VP of eLearning and Instructional Design.

The list recognizes the top companies from around the globe that provide content development services.

Selection criteria include:

  • Industry visibility, innovation and impact
  • Capability to develop and deliver multiple types of content
  • Company size and growth potential
  • Depth and breadth of subject matter expertise
  • Quality of clients
  • Geographic reach

Ultimately, the 2017 Content Development Companies Watch List is intended to help buyers of training services evaluate content development companies.

Top 20 Content Development Companies

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.



Cinécraft Productions Selected As A Winner 23RD Annual Communicator Awards

News

Cleveland, Ohio – May 25, 2017 – The Communicator Awards has named Cinécraft Productions a winner of an award of distinction for Henkel’s  “OSI Certified Installer Program.”

The “OSI Certified Installer Program” is an interactive window and door installation curriculum that allows installers to learn sixteen immersive eLearning modules. The goal of the curriculum is to certify installers and ensure that they follow the proper procedures when flashing, sealing and foaming windows and doors using OSI products.

The Communicator Awards is the leading international awards honoring the best in Communicator Award Interactive Media Winneradvertising, corporate communications , public relations and identify work for print, video and interactive.  The “OSI Certified Installer Program” was recognized among thousands of entries from companies and agencies of all sizes.

You can view a sample module by clicking here.

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial soaps, Purex laundry detergents, Right Guard antiperspirants, göt2b hair styling products, and Loctite adhesives. Henkel employees over 8,200 employees in 58 sites across the U.S., Canada, and Puerto Rico.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


By Chris Karel published May 23, 2017

Making a Business Video? 10 Answers to 10 Questions

The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.

 

Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading

Video Production, , , , , , , , , , , , , , , ,

Upcoming Conference: ATD 2017 International Conference – Atlanta

News

The Anatomy of a Video-Based Simulation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft Productions

Behavioral video-based simulations are perfect for changing behaviors. But designing simulations that are linear or non-linear (branched or not) is not an easy task. To further complicate the design process, adding in video can be daunting. Join this session to learn how to create effective simulations that combine video and e-learning to inspire behavior change. You’ll get to experience award-winning, video-based simulations and learn about practical tools you can use on your next project. Come away with tips and techniques you can apply back on the job when designing, producing, and developing video simulations.

Application:

  • Differentiate between first-person and third-person point-of-view video simulations.
  • Discover techniques for designing linear decision points that reflect behaviors.
  • Create dialogue that is realistic for video.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

Video Production, , , ,

8 Authentic Tips for New eLearning Professionals

By Meagan Lawton published May 10, 2017

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading

eLearning, ,


By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

Video Production, , ,

By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

Video Production, , , ,

Cinécraft Productions Wins Again In The 38th Annual Telly Awards

News

Press Release (PDF)
CLEVELAND, OH – April 24, 2017 – The Telly Awards has named Cinécraft Productions as a Bronze winner in the 38th Annual Telly Awards for their piece titled “Make Change.” “With over 13,000 entries from all 50 states and numerous countries, this is truly an honor,” said Chris Karel, Creative Director.

Childhood blood cancer is a serious problem. Often, kids have a hard time understanding how they can help. Cinécraft created this promotional PSA for the Leukemia & Lymphoma Society to capture kids being kids to show them how they can raise money to “Make Change”.

The Northern Ohio Chapter of the Leukemia and Lymphoma Society is using this Telly Award winning video at elementary and middle schools to kick-off their Student Series fundraising efforts. Would you accept the penny bucket challenge?

“Kudos to Cinécraft Productions! These people know how to tell a story with integrity. We trust Cinécraft with our most important work – our mission. Thank you Cinécraft for sharing our story in an engaging manner that inspired students to Make Change,” said Kerri Peterson-Davis.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.  “Cinécraft Production’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Wins Best In Show At Learning Solution’s DemoFest

News

CLEVELAND, OH – April 21, 2017 – Cinécraft Productions won it’s second DemoFest award at the eLearning Guild’s Learning Solutions Conference on March 23, 2017. This time Cinécraft worked with Booz Allen Hamilton on a microlearning solution for an existing 45 minute “Government Contract Basics” eLearning course.

The solution is a well-rounded experience that offers Booz Allen Hamilton consultants the ability to engage in a mission impossible theme with a series of three to five knowledge-based and objective-driven questions that challenges the learner to learn through failure.  If the learner gets an eighty percent or better they earn a badge and can move on to the next micro-course. They are also provided with a downloadable job aid prior to answering the questions, which makes their mission a little bit like an open-book test.

The solution was demonstrated in the “Best of DemoFest” webinar broadcast on April 19, 2017. You can view the recording here at the 15:28 marker.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Northeast Ohio Regional Sewer District Wins 38th Annual Telly Award

News

“Grandpa, that’s gross!” says the little boy baiting his hook.

Grandpa replies, “Gross but true; the work it takes to turn sewage into clean water hasn’t been around as long as you might think.” (from video on neorsdccr)

Partnering with the Northeast Ohio Regional Sewer District (NEORSD), Cinécraft Productions helped produce a web ad, “Great Lake. Great Future,” that promotes the good work of the sewer district. This light-hearted short promotes the vital work of the sewer district, helping us keep our Great Lakes, GREAT!

The video was selected by the Telly Awards to receive a 2017 Telly Award. “The Telly Awards (are) the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions.” (The Telly Awards)

If you’d like to access the video, please visit: Clean water is worth the investment.

For more information about the Northeast Ohio Regional Sewer District, please check out their other educational video content on their YouTube page.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.




By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

Video Production, , ,

By Chris Karel published April 4, 2017

Pro-Tips: Conducting Interviews for Video

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.

The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading

Video Production, , , , ,


By Kim Lindsey published March 22, 2017

Now Is The Time For You To Know The Truth About Notepad

Notepad is our friend

… is one of my professional mottos. In 16+ years as a writer, I’ve consistently promoted this handy little tool  (free with Windows!). Continue reading

eLearning,

By Chris Karel published March 21, 2017

Wardrobe? What should I wear on camera?

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you.

“Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. (wiki). In our business video production world, we are generally talking about the clothing that you wear on camera. Continue reading

eLearning, Video Production, ,

By Chris Karel published March 14, 2017

How do I handle the narrator? Can I narrate?

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

I always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent. A seasoned pro brings years of practice and mastery that leads to a smooth, articulate recording that will elevate the perception of your brand. Continue reading

eLearning, Video Production, ,

By Chris Karel published March 7, 2017

So, I need a business video script. Do I have to write it?

If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.

The simple answer is yes. If you want to make a professional video, you will need to write a script. Don’t freak out! If you work with a video vendor that acts like a business partner, Continue reading

Video Production,

Top five things that separate amateur from professional video

By Chris Karel published February 28, 2017

Top five things that separate amateur from professional video

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading

eLearning, Video Production, , ,

MetroHealth And Cinécraft Partner To Create Lifesaving Opioid Overdose Video

News

We are living with a deadly epidemic. In Cuyahoga County, the Coroner’s Office attributed over 500 deaths to opioid overdose in 2016. This is more than double the murder rate for the county.

Through a grant provided by the Ohio Department of Health, MetroHealth partnered with Cinécraft Productions to produce a video that educates the public on “Project DAWN.” DAWN (Deaths Avoided With Naloxone) is a statewide program that helps distribute a lifesaving medication called Naloxone. Naloxone (aka Narcan) reverses the effects of opioids and restores respiratory function in an overdose victim.

During an opioid overdose, an overwhelming amount of opioids causes central nervous system and respiratory depression, which can lead to death. If Naloxone is administered in time, it will “knock” the opioid off the brain receptor and restore respiratory function in the individual. The person still requires immediate medical attention as the lifesaving effect will be temporary; Naloxone only lasts between 30-90 minutes, which means that the overdose may recur.

“People need videos that sell bolts and I like doing that, but when I get a chance to help save lives I feel a greater sense of accomplishment,” Scott Minium, Executive Producer at Cinécraft Productions.

Project DAWN provides free Naloxone kits and overdose response training to those at personal risk of overdose and to those who may be able to assist someone experiencing an overdose, such as friends and family members of those with opioid-use disorder.

Cinécraft helped the MetroHealth team craft their message, which will be distributed throughout the state. The video will help viewers understand opioids and what they do to the body, what an overdose looks like, what you can do if you think someone is in an overdose situation, and how to obtain Naloxone.

The Project DAWN video is a brief look at a harrowing disease that has affected so many people across the nation and particularly in Ohio. The tone of the video is not judgmental, nor does it try to convince people to quit.

Click here if you would like more information on Project DAWN.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Promotes Chris Karel – Creative Director & Business Development Manager

News

Cleveland, Ohio – January 10, 2017 – Cinecraft has promoted Chris Karel to the newly created, hybrid role of Creative Director and Business Development Manager.

Chris joined Cinecraft in 2012. Chris has spent time as an instructional designer, project manager, video scriptwriter and producer/director for many of Cinecraft’s Fortune 1000 clients including; The Sherwin-Williams Company, Ace Hardware Corporation, the Delta Faucet Company, and Bendix Commercial Vehicle Systems, LLC.

Neil McCormick, Cinecraft’s Chairman says, “In both video and eLearning, Chris has always shown a passion for this business of helping clients tell their stories. This newly created role reflects the evolution of Cinecraft’s business model and Chris’ rapid professional development.”

With over 75 years of experience, Cinécraft Productions continues to be an innovative resource for storytelling in the video and eLearning industry.

Contact Chris Karel to find out how Cinécraft Productions can tell your organization’s story.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Featured In Metalforming Magazine

News

Cleveland, Ohio – December 19, 2016 – Cinécraft is featured in MetalForming Magazine’s December, 2016 issue. “Increase Manufacturing Sales: A Video-Marketing Case Study” describes how Cinécraft helped Diamond Metals increase sales by 20%.

“One of the most rewarding things you can hear at Cinecraft is that we directly impacted someone’s bottom line,” stated Dan Keckan VP eLearning & Instructional Design.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


101: Don't Leave the Learner Behind

By Tiffany Lombardo published October 20, 2016

It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well.  Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work.  Unfortunately, training often becomes a one size fits all solution that does not take the unique needs of learners into account.

Continue reading

eLearning, , , ,

Past Conference: Training Magazine’s Online Learning Conference 2016 – San Diego

News

506 The Anatomy of a Video-based Simulation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft Productions

Learn how video can be leveraged in eLearning and mLearning simulations effectively to teach a skill or change a behavior. You will view examples of how video is used to demonstrate and simulate a task or behavior. Learn tips and techniques that experts use when designing, producing, and developing video simulations for eLearning and mLearning courses. Discover practical tools you can use in the design and development of video-based simulations in your next training project.

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Wins Silver In The 1st Annual Learning Design Challenge

News

Microlearning
Chicago, Illinois – September 22, 2016 – Cinécraft took home Silver honors at Training Magazine’s Online Learning Conference 1st Annual Learning Design Challenge. Cinécraft won in the MicroLearning category for Henkel’s OSI Window Installation Training.

According to the judges the entry won based on the quality of self-contained, how-to learning objects. Also, it’s timed window installation simulation and a mix of gamification techniques, scoring and use of a leaderboard impressed the judges.

You can watch the 2-minute award-winning submission video here, complete with customer testimonial.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Certified As Woman Owned Small Business

News

Cleveland, Ohio – September 1, 2016 –  Cinécraft is now certified as a Woman Owned Small Business Enterprise (WOSB) by the Office of Procurement and Diversity of Cuyahoga County.

This certification allows Cinécraft to help organizations that require an eLearning or video production partner to be certified as woman-owned or minority-owned.

If you are working with Cinécraft and require this certification, please contact [email protected] for a copy.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Adds Tiffany Lombardo – Learning Consultant

News

Press Release (PDF)
Cleveland, Ohio – August 23, 2016 –  Cinécraft has added  Tiffany Lombardo to the growing team of talented learning professionals.

Tiffany spent the previous 9 years as part of the Learning & Development team at Sherwin-Williams.  During her time at S-W, she implemented global learning programs and designed impactful learning for employees and managers.  She earned her Bachelor’s Degree in English Literature from John Carroll University.  In 2014, she earned a Master’s Degree in Business Adminsitration with a focus in Human Resources from Cleveland State University.

She is passionate about creating innovative and effective learning experiences that engage the learner and achieve business objectives.  Tiffany has the experience to consult with multiple business lines to ensure performance gaps are filled and measurable results are achieved.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Named To Training Industry Top 20 Content Development Companies 2016 Watch List Again

News

We are proud to announce Cinecraft has been named to the Training Industry Top 20 Content Development Companies Watch List for the second year in a row.  “We keep pushing the envelope with content development, so much so, that we call it immersive content. I think trainingindustry.com took notice that we truly are a company that is trying to change the content development landscape by getting rid of bad training and replacing it with efficient, effective and enjoyable immersion.” explained Dan Keckan, VP Sales and Marketing.

The list recognizes the top companies from around the globe that provide content development services.

Selection criteria include:

  • Industry visibility, innovation and impact
  • Capability to develop and deliver multiple types of content
  • Company size and growth potential
  • Depth and breadth of subject matter expertise
  • Quality of clients
  • Geographic reach

Ultimately, the 2016 Content Development Companies Watch List is intended to help buyers of training services evaluate content development companies.

training industry top content development company

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Past Conference: Focuson Learning 2016 – Austin

News

T204 Open and Shut Game Strategy: Virtual Window Installation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft ProductionsFO16-square_256

Practice makes perfect, and acquiring a skill like installing a window is a perfect example of skill development that requires practice. Since the demise of Flash, due in part to the birth of mobile learning, eLearning developers have been looking for ways to create cost-effective, immersive, game-based mobile content that speeds up skill development. In this session, attendees will get a chance to simulate installing a window on their own smartphones or tablets and see the possibilities.

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Construct2

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Past Conference: Focuson Learning 2016 – Austin

News

Session: 111 The Anatomy of a Video-based Simulation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft ProductionsFO16-square_256

Video has long since been a medium that evokes emotion and sells products through dynamic storytelling. In the past, however, it has been a passive medium. Fortunately, new knowledge and advancements make it possible to create more interactive video outputs.

In this session, you will learn how video can be leveraged in eLearning and mLearning simulations effectively to teach a skill or change a behavior. You will view examples of how video is used to demonstrate and simulate a task or behavior. You will learn tips and techniques that experts use when designing, producing, and developing video simulations for eLearning and mLearning courses. You will learn about practical tools you can use in the design and development of video-based simulations in your next training project.

In this session, you will learn:

  • How video simulations can teach a skill or change behavior
  • How to plan for video simulations in your training project
  • How to design video simulations efficiently
  • What tools can be used to produce video
  • What tools can be used to add video simulations into your eLearning or mLearning course

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Storyboarding tools like Microsoft Word, PowerPoint, and Branchtrack. Development tools like Captivate and Storyline.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Demofest Winner – Learning Solutions 2016 – Immersive/Simulation Learning

News

Cinécraft Productions participated in the eLearning Guild’s Demofest at Learning Solutions 2016. At the popular event we took home top prize for the Immersive/Simulation Learning category for Henkel OSI Brand Window Installation Training.

If you missed DemoFest you can catch a live presentation of our winning solution hosted by the eLearning Guild on April 13, 2016 sometime after 1:50 PM EST. Just register by clicking here. You can also see a demo presented to Bloomsburg University on April 13, 2016 by clicking here.

Our philosophy at Cinécraft is to achieve results you must provide a learning environment where the learner can get as close to the behavior or skill to be learned. Which is why this award means so much to us!

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Productions Goes 3 For 3 In Telly Awards For 2016

News

Cleveland, Ohio – April 8, 2016 – Cinécraft Productions has gone 3 for 3 in the 37th Annual Telly Awards competition. The latest award-winning video “Catching Santa” was produced, shot and edited by Kevin Morrissey.

“I asked Kevin to make a holiday card to send out to clients, and he came back a few weeks later with this masterpiece. Kevin really captured the Christmas feel,” explained Dan Keckan, VP Sales and Marketing.

The Telly Awards was founded in 1979, and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

You can view the award-winning video here:  “Catching Santa”

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Wins A Second Telly For 2016

News

Cleveland, Ohio – April 8, 2016 – Cinécraft Productions is a 2 time winner of a Bronze Telly Award in the 2016 37th Annual Telly Awards competition.  “Making of a Viking” was produced to help raise money for Villa Angela-St. Joseph High School.

“We donated this video to VASJ because our Chairman, Neil McCormick, attended high school there. But, after you watch this video it is obvious there is something very special about VASJ, and it was worth every hour spent.” said Dan Keckan, Cinécraft Productions.

The Telly Awards was founded in 1979, and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

You can view the award-winning video here:  “Making of a Viking”

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.


Cinécraft Productions Wins Another Telly … This Time For Cuyahoga County

News

Cleveland, Ohio – April 8, 2016 – Cinécraft Productions is a winner of a Bronze Telly Award in the 37th Annual Telly Awards competition.  The video campaign that was recognized was developed in cooperation with Wellness IQ for Cuyahoga County.

“The goal of the campaign is to increase the number of County employees that take advantage of the Vitality rewards benefit. It highlights fellow employees and how they have improved their health and well-being.  The County really cares about their employees, and the people featured in these videos are proof,” said Dan Keckan, Cinécraft Productions.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

You can view a sample of the winning video campaign here:  Vitality

For more than 75 years, Cinécraft has been a unique resource for the creation of video and eLearning in the United States.


Cinécraft Welcomes Back Meagan Lawton, eLearning Specialist

News

Cleveland, Ohio – March 30, 2016 – Cinécraft welcomes back  2015 summer intern, Meagan Lawton, as an eLearning Specialist. Meagan, a recent Kent State University graduate, will provide both instructional design and development to our corporate clients.

Although Meagan graduated with a degree in Electronic Media Production, she looks forward to using her experience in writing, video production, tutoring and computer technology to create engaging and interactive eLearning.

“Meagan showed amazing potential last summer. We simply had to find a way to add her to the team upon graduation. Her writing skills are off the charts as shown by her intern reflection blog,” explained Dan Keckan, Vice President of Sales and Marketing.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Save the Learners! Build an Open and Shut Serious Game Strategy

By Dan Keckan published March 11, 2016

(This article was published in the March, 2016 issue of Training Industry Magazine.)

Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course? They are going to love it so much, they will be motivated to take it. They are going to stick with it till the end and feel compelled to take it again as the Flow Theory suggests! If your answer is yes, then you have probably already incorporated a successful serious game strategy. If your answer is no then keep reading.

Continue reading

eLearning, , , ,

Past Conference: Learning Solutions 2016 – Orlando

News

Session: LS707 -The Anatomy of a Video-based Simulation

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinécraft Productions

Video has long since been a medium that evokes emotion and sells products through dynamic storytelling. In the past, however, it has been a passive medium. Fortunately, new knowledge and advancements make it possible to create more interactive video outputs.

In this session, you will learn how video can be leveraged in eLearning and mLearning simulations effectively to teach a skill or change a behavior. You will view examples of how video is used to demonstrate and simulate a task or behavior. You will learn tips and techniques that experts use when designing, producing, and developing video simulations for eLearning and mLearning courses. You will learn about practical tools you can use in the design and development of video-based simulations in your next training project.

In this session, you will learn:

  • How video simulations can teach a skill or change behavior
  • How to plan for video simulations in your training project
  • How to design video simulations efficiently
  • What tools can be used to produce video
  • What tools can be used to add video simulations into your eLearning or mLearning course

Audience:
Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Storyboarding tools like Microsoft Word, PowerPoint, and Branchtrack. Development tools like Captivate and Storyline.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Instructional Design Manager, Kim Lindsey, Elected By STC As Associate Fellow

News

Press Release (PDF)

Cleveland, Ohio – February 1, 2016 – Instructional Design Manager, Kim Lindsey, has been elected by the Society for Technical Communication (STC) as an Associate Fellow.

“Kim is an amazing instructional designer, and a passionate cheerleader for STC, as shown by her 16-plus years of volunteering and dedication. We are beyond proud,” said Dan Keckan, VP of eLearning & Instructional Design, Cinécraft.

Since 2001 Kim has served in almost every capacity for the Northeast Ohio Chapter of STC (NEO STC), from Chapter Secretary to Chapter President. She has received the NEO STC Distinguished Chapter Service Award in 2014, NEO STC Volunteer Recognition Achievement Award in 2009 and NEO STC Committee of the Year Award in 2008.

An STC Associate Fellow is a Senior Member who has been formally recognized by the Society for having attained distinction in the field of technical communication. Associate Fellows are among the stars of their profession. They usually have held multiple leadership positions, published papers, or written articles or books; they’ve given dozens of presentations and mentored those who are new to our field.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


By Meagan Lawton published August 26, 2015

“The Perfect Basket”

Everyone’s heard the old saying that you should never put all of your eggs in one basket. Whether you have relationship eggs, money eggs or real eggs, you want to put them in different places to minimize your risk of losing all of them at the same time.

As a non-risk-taker, this makes sense to me, and I usually follow this advice. However, this past spring I didn’t, and I ended up getting pied in the face, sitting in a cell block, and collecting brains.

Continue reading

eLearning, Video Production, , ,

Cinécraft Productions Selected As A Winner Of 6 Telly Awards

News

Cleveland, Ohio – June 1, 2015 – The Telly Awards has named Cinécraft Productions as a winner of 6 Bronze Telly Awards in the 36th Annual Telly Awards competition.  The two videos that were recognized were Destination Cleveland’s, #thisisCLE tourism campaign video and a fundraising video for Front Steps Housing and Services.

“Cinécraft won for every category it entered.  Furthermore, with this year’s entries, we’ve accumulated a total of 26 Telly Awards. They are a testament to Cinécraft’s amazingly creative storytellers.” said Dan Keckan, VP of Sales & Marketing, Cinécraft Productions.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

You can view the Destination Cleveland  video by clicking here.

You can view the Front Steps video by clicking here.

For more than 75 years, Cinécraft has been a unique resource for the creation of video and eLearning in the United States.


Cinécraft Named To Training Industry Top 20 Content Development Companies 2015 Watch List

News

We are proud to announce Cinecraft has been named to the Training Industry Top 20 Content Development Companies Watch List.  “We have an amazing team as well as fantastic customers.  Thanks goes to them for this great honor.” explained Dan Keckan, VP Sales and Marketing.

The list recognizes the top companies from around the globe that provide content development services.

Selection criteria include:

  • Industry visibility, innovation and impact
  • Capability to develop and deliver multiple types of content
  • Company size and growth potential
  • Depth and breadth of subject matter expertise
  • Quality of clients
  • Geographic reach

Ultimately, the 2015 Content Development Companies Watch List is intended to help buyers of training services evaluate content development companies.

Training Industry Top 20

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Past Webinar – STC, Instructional Design & Learning Special Interest Group

News
Using Scenarios to Help People Learn – May 21, 2015

Presented by Kim Lindsey, Instructional Design Manager – Cinecraft Productions

These days, there’s a lot of emphasis on using “scenarios” in training and development – even technical training. Is it all just hype? or can scenarios really make a difference?

This presentation provides an introduction to scenario-based training formats. Together, we’ll answer questions like: How long do scenarios have to be? When are scenarios appropriate, and are there times when they are not appropriate? Do you have to use video? audio? special software tools? and What is a “branching scenario”?

We’ll also collaborate to transform some instructional text into a scenario-based design, so you can see how it’s done. You’ll leave with fresh ideas that can enhance your projects and give you a creative edge. REGISTER HERE

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft One Of Cleveland’s Fastest Growing Companies

News

NEO Success Award

Inside Business Magazine recognizes 80 winners that demonstrate the best of what the Northeast Ohio business community has to offer —  including growing revenue, adding employees and staying profitable. In 2015 Cinecraft Productions was recognized as one of the fastest growing companies in Northeast Ohio and proudly received a NEO Success Award. Click here to read the story behind the success.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Past Conference: Learning Solutions 2015

News

Learning Solutions 2015: The Convergence of Technology & Training

eLearning and Video

Session: 606 – How to Change Learners’ Behaviors Using Video in eLearning

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinecraft Productions

Date and Time:  2:30 PM – 3:30 PM Thursday, March 26

Many learning professionals have likely participated in the production of a training video and probably even been a part of the design and development of an eLearning course, however many may have not been a part of a solution using both video and eLearning that changes behavior leading to measurable results.

Participants in this session will explore how to get the most out of marrying video and eLearning courses to change behavior. You will examine courses that effectively change behavior and provide measurable business results. You will learn the processes and techniques you can use to effectively and efficiently use video and eLearning together.

In this session, you will learn:

  • The difference between behavioral-modeling video and simulation-based video
  • The different tools available for storyboarding and flowcharting
  • The process of designing and developing an eLearning course with video simulations
  • The different tools available for development of an eLearning course that contains simulation videos
  • How to storyboard simulations with interactions that actually change behavior

Audience:
Novice to advanced designers, developers, and managers.

Technology discussed in this session:
Storyboarding tools like BranchTrack, video cameras and editing tools, audio-recording devices, and programming software like Storyline, Lectora, and Captivate.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


By Dan Keckan published December 30, 2014

When designing a custom eLearning course, you know that getting the right information is critical. But Subject Matter Expert (SME) buy-in is even more critical to your training’s success – and in the end, key to whether or not you will have a happy and repeat customer in your portfolio.

When we encounter a Subject Matter Expert who isn’t engaged in the process, our first impulse is to work around the issue – and I could point you to many articles telling you how to do that. But let’s step back and look at the situation using practical psychology. When you work through the conflict instead of around it, you hone your people skills, and you just may win over your Subject Matter Expert and “get the information anyway.”

Continue reading

eLearning, ,

101: What type of video should I put in my eLearning?

By Dan Keckan published August 8, 2014

Begin with this premise:

Video is one of many assets available to instructional designers.

By 2018, per Cisco Systems, 84% of internet traffic will be video content. What does this mean for training professionals? We need to establish a training video lexicon. It is a proven fact that a firm grasp of word meanings is a strong predictor of successful writing. That being said, designers and clients that share a common language will be more effective and efficient in satisfying business objectives. Furthermore, choosing the type of videos for your eLearning course should be based on your learning objectives.

Continue reading

eLearning, Video Production, , , , , ,

301: Branchtrack Review: Easily Storyboard Simulations

By Dan Keckan published July 8, 2014

Three months ago, I dove into Branchtrack and whipped together a first aid simulation in about two and half hours. “Wow!” I thought, “This is great. Thank you to Cathy Moore for the suggestion!”

Before moving on with the story, here’s a hi-level description of the product: Branchtrack is a superfast way to author, design and deliver branched simulations. They believe in “learning by doing, trying, playing and failing. (They) believe that serious can be fun and easy.” I learned about the tool while studying with Cathy Moore in her Scenario design workshop. Back to the wow.

Continue reading

eLearning, , , , , ,

201: Muddling through Moodle

By Dan Keckan published June 23, 2014

There is an allure to Moodle’s value proposition. What’s not to like about FREE?!

For a company considering an LMS solution, spending $100,000 annually can cause sticker shock. In return, the organization receives an untried delivery channel to host, track, and report on the training content delivered to employees, distribution channels, and customers. Alternatively, many Software as a Service (SAS) LMS solutions have a cost-per-registered user model that seems affordable when you have a limited number of users, but can ramp up to be a very pricey annual expense if you have a large user base.

Continue reading

eLearning, , , , , ,

Cinécraft Productions Selected as a Winner of the 35th Annual Telly Awards

News

Pree Release (PDF)

Cleveland, Ohio – June 18, 2014 – The Telly Awards has named Cinecraft Productions as a Bronze winner in the 35th Annual Telly Awards for a promotional video produced, pro-bono, for Cleveland’s Ingenuity Fest.

“With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor for Cinecraft,” said Dan Keckan, VP of Sales & Marketing, Cinecraft.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.   “Cinecraft Productions’accomplishment illustrates their creativity, skill, and dedication to their craft.”

You can view the award winning video by clicking here.

For more than 75 years, Cinécraft has been a unique resource for the creation of video and eLearning in the United States.  For 10 years, Ingenuity Fest has been a weekend long festival that showcases the wide range of cultural strengths in Northeast Ohio region by intersecting art with technology.


201: The Mobile Learning War is Heating Up - Review

By Dan Keckan published June 16, 2014

It’s no secret that mobile learning is a hot topic at every training conference we attend, blog article we read and webcast we watch.  You would think that with so much customer demand, authoring tool companies would be on top of this trend.  However, so far, it’s led to some painful learning experiences.

For the past few years Lectora, Captivate and Articulate have advertised that their products are compatible with mobile devices.  And those advertisements are true, they are compatible.  However, do they create engaging, performance-driven learning experiences?  I think most of the people reading this would agree when I say, “No.”  Furthermore, the use of the term mobile devices is used way too loosely. Smartphones may be fine for performance support, but their screens are too small to effectively display traditional eLearning courses. So for sake of this article, we will consider our experiences with the iPad.

Continue reading

eLearning, , , , ,

Bendix and Cinécraft Recognized With People and Organizational Development Award

News

Press Release (PDF)

Cleveland Ohio – June 7, 2014 – The Bendix Customer & Sales Force e-Learning Initiatives Team, who partnered with Cinecraft Productions to create and launch a customer facing LMS, brake-school.com, won the People and Organizational Development Award at the 2014 Drive for Distinction, the premier team recognition event at Bendix Commercial Vehicle Systems.

The team competed against 26 other nominating teams and took home one of 6 coveted awards from 5 different categories.  The annual awards recognize overall achievements, unbeatable solutions and tangible results within the 2,000+ employee company.  Teams and individuals are honored for redefining the norm and for seizing opportunities for new ideas.

“Bendix and Cinécraft launched Brake-school.com in early 2013 and it has since grown to over 18,000 users in over 20 countries,” explained Brody Day, Marketing and Communications Specialist with Bendix Commercial Vehicle Systems.

“The training is so successful and desirable that 9 of Bendix’s customers have their own customized versions of the training site.  It contains almost 50 training courses and continues to grow with new content and users on a daily basis. However, we helped Bendix set up and host the Moodle LMS solution because it was a cost effective way to help reach their audience with the custom eLearning courses and videos we have developed for them,” explained Courtenay Knerem, Senior Producer.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Adds Videographer/Editor

News

Press Release (PDF)

Cleveland, Ohio – May 15, 2014 – Emmy nominated Kevin Morrissey has joined the Cinécraft team as a videographer and editor.

Kevin received a Visual Communication in Technology degree from Bowling Green State University. Recently, Kevin spent 4 months as an intern with Cinécraft Productions. During Kevin’s internship, he proved to be a talented storyteller when he shot and edited a video for Cornerstone of Hope’s annual fundraising Gala and Villa Angela – St. Joseph High School.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Hires New eLearning Graphic Designer/Developer

News

Press Release (PDF)

Cleveland, Ohio – April 11, 2014 – Renée Yelenosky has joined the Cinecraft team to help provide graphic design and illustration skillsets to eLearning projects. Renée will also add depth to the programming team.

Renée received a BFA in digital art from Bowling Green State University, and now has about 9 years experience designing and developing eLearning courses and websites. She was previously with Easy2 Technologies and Pearson.

Her expertise is in graphic design, illustration and progamming. The tools she has the most experience using includes Articulate Storyline, Lectora, Adobe Flash CS3 and Captivate.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Mentioned – Retail Touchpoints Article For A+ eLearning Strategy With Ace Hardware

News

Cleveland, Ohio – March 18, 2014 – Cinécraft was recently mentioned as the development partner for Ace Hardware’s Helpful 101 eLearning strategy. The article presents Samsonite and Ace Hardware as two companies that have recently invested in highly effective workforce management tools. The article gives accolades to Ace Hardware for it’s A+ eLearning strategy. You can read about it by clicking here.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Featured – National Network of Health Career Programs in Two-Year Colleges Newsletter

News

Connections – National Network of Health Career Programs in Two-Year Colleges Newsletter (PDF)

Cleveland, Ohio – February 26, 2014 – Cinécraft was recently featured by the National Network of Health Career Programs in Two-Year Colleges Newsletter for ten elearning courses that are being designed and developed. The courses are being created based on a grant from the U.S. Department of Labor. Cinécraft is working closely with El Centro College in Dallas, TX to enhance their courses ranging from Therapuetic Communications to Basic First Aid with eLearning that features video based simulations, games and behavioral-modeling videos. The work is set to conclude in September of 2014, and at that time all of the courses will be available in the public domain.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinecraft Customer, Materion Quarterly Update Video Series Honored

News

Press Release (PDF)

Cleveland, Ohio – December 13, 2013 – Materion’s Quarterly Employee Update Video was awarded the coveted “Gold Rock Award” at the Public Relations Society of America (PRSA) Cleveland Rocks Awards on December 5.

“Cinécraft Productions is proud to be the video production partner on this successful quarterly video series,” explained Dan Keckan, Cinécraft’s VP of Sales and Marketing. “Scott Minium, Executive Producer, has done a great job directing the series from our sound stage.”

In these quarterly employee communications, Materion CEO Dick Hipple speaks candidly and in his own words to some 2,600 employees worldwide. The videos report on quarterly financial results, promote various businesses’ accomplishments, encourage and recognize synergies and collaboration, and hone in on other specific, targeted areas of emphasis such as environmental and health & safety.

On a regional basis, Materion also won honors in the Public Relations Society of America’s (PRSA) East Central District (ECD) Diamond Awards. The East Central District includes the Cleveland chapter of PRSA and 15 other chapters in Ohio, Pennsylvania, West Virginia, Michigan and Indiana. Materion received an Award of Merit for the @Materion Video series.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Past Conference – Training 2014, San Diego, California

News

“Ace Hardware Changing Behavior and Getting Back to Helpful”

Presented by: Dan Keckan, VP Sales & Marketing, Cinécraft Productions

Presented by: Jay Heubner, Director of Retail Training, Ace Hardware

Many eLearning curricula provide some combination of reinforcement, good instructional quality, coaching, innovative technology, behavioral objectives, behavioral modeling, video, simulation, games or certification. However, very few have all of these instructional design strategies rolled into the same curriculum. Learn how Ace Hardware created a sales training and brand fulfillment curriculum that is changing behaviors of 60,000 employees and is yielding measurable results. You will see examples of video demonstrations, simulations, interactive games, in-store activities, coaching and the certification process. And, learn how these instructional design strategies work together to change behavior.

Learn to:

Identify a successful behavior changing sales and brand fulfillment curriculum.
Describe the difference between, and see examples of, knowledge transfer vs. behavior changing interactions.
Detail how to use video in their eLearning courses to demonstrate and simulate sales and service behaviors.
Describe how to certify learners and ensure measurable results.
Recite keys to success in the design and development process of a behavior changing eLearning curriculum.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinecraft Productions And Ace Hardware Wins Bronze Award For Excellence In Sales Onboarding

News

Press Release (PDF)

Cleveland, Ohio – October 4, 2013 – Cinécraft Productions, a leader in innovative eLearning and video production, won a coveted Brandon Hall Group Bronze award for excellence in the Sales Onboarding category.

“Now entering its 19th year, the Brandon Hall Group Excellence Awards Program is the most prestigious awards program in the industry. Often times called the “Academy Awards” by Learning, Talent and Business Executives.”

The winners are listed at http://go.brandonhall.com/Excellence_Awards_Home.

Cinécraft was hired by Ace Hardware to create innovative sales onboarding training that increases units per transaction for the hardware industry leader’s 4,600 retail stores and 80,000 store associates. “Fulfilling the Ace ‘Helpful’ brand with every customer, every time is the goal of this retail training. Cinécraft’s strategy and execution of video based eLearning simulations is moving the needle for Ace Hardware,” explained Dan Keckan, Vice President of Sales and Marketing for Cinécraft Productions.

The entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group SR. Analysts and Executive Leadership based upon the following criteria: fit the need, design of the program, functionality, innovation and measurable results.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinecraft Productions Select As A Winner For The 34th Annual Telly Awards

News

Press Release (PDF)

Cleveland, Ohio – March 5, 2013 – The Telly Awards has named Cinécraft Productions as a Bronze winner in the 34th Annual Telly Awards for a video they created for Diebold, Incorporated titled, “Why Diebold for Service | ATM Operations and Assisted Transactions.”

“With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor for Cinecraft,” said Dan Keckan, VP of Sales & Marketing, Cinécraft.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding video production and online commercials. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Cinecraft Productions’accomplishment illustrates their creativity, skill, and dedication to their craft.”

You can view the award winning video here. For more than 70 years, Cinécraft has been a unique resource for the creation of video and eLearning in the United States.

For more than 150 years, Diebold has been a global leader providing integrated technology solutions that enable their customers to maximize their selfservice and security capabilities.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


301: How Does HTML5 Fit in the eLearning World?

By Dan Keckan published September 13, 2012

If you’ve recently had a discussion about developing mobile learning for your customer the conversation of HTML5 has probably come up.  So, what exactly is HTML5?

The simple answer is, HTML5 is the newest version of HTML.  For those of you who aren’t aware, HTML makes up most of the web content and framework on the internet today.

The more complex answer is HTML5 has the potential to include new and improved functionality within web browsers, without the need for plugins, while incorporating the newest versions of JavaScript (JS) and Cascading Style Sheets (CSS).

Continue reading

eLearning, , , ,

201: When is it the Right Time to Marry eLearning and Video?

By Dan Keckan published August 28, 2012

When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.

So when is the right time to use video in your eLearning projects?  Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling.  And, when you use it in an eLearning course it can be quite effective.

Continue reading

eLearning, Video Production, , , ,

By Dan Keckan published

Are you a training department of one?  Have you created training that fell short of the client’s expectations?  Are you often going outside the scope or over budget? Here are 5 questions to ask a prospective client in one of your company’s line of business when they come to you with the desire for a custom eLearning course.  Hopefully these time-savers will keep you on track to success! Continue reading

eLearning, , , ,

By Dan Keckan published

Subject Matter Experts (SMEs) are vital to the success of any learning experience. SMEs provide a keen sense of the way employees work and the knowledge and skills employees must have in order to do the work.

It is the responsibility of the Instructional Designer (ID) to provide the information in a format that promotes learning and retention. It is the responsibility of the SME to ensure the message is clear and correct.  The challenge comes in keeping the SME within the boundaries of the budget and timeline.

Continue reading

eLearning