By Chris Karel published June 20, 2017

PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too

If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading

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By Chris Karel published May 23, 2017

Making a Business Video? 10 Answers to 10 Questions

The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.

 

Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading

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By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

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8 Authentic Tips for New eLearning Professionals

By Meagan Lawton published May 10, 2017

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading

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By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

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By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

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By Chris Karel published April 4, 2017

Pro-Tips: Conducting Interviews for Video

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.

The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading

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By Kim Lindsey published March 22, 2017

Now Is The Time For You To Know The Truth About Notepad

Notepad is our friend

… is one of my professional mottos. In 16+ years as a writer, I’ve consistently promoted this handy little tool  (free with Windows!). Continue reading

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By Chris Karel published March 21, 2017

Wardrobe? What should I wear on camera?

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you.

“Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. (wiki). In our business video production world, we are generally talking about the clothing that you wear on camera. Continue reading

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By Chris Karel published March 14, 2017

How do I handle the narrator? Can I narrate?

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

I always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent. A seasoned pro brings years of practice and mastery that leads to a smooth, articulate recording that will elevate the perception of your brand. Continue reading

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By Chris Karel published March 7, 2017

So, I need a business video script. Do I have to write it?

If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.

The simple answer is yes. If you want to make a professional video, you will need to write a script. Don’t freak out! If you work with a video vendor that acts like a business partner, Continue reading

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Top five things that separate amateur from professional video

By Chris Karel published February 28, 2017

Top five things that separate amateur from professional video

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading

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101: Don't Leave the Learner Behind

By Tiffany Lombardo published October 20, 2016

It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well.  Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work.  Unfortunately, training often becomes a one size fits all solution that does not take the unique needs of learners into account.

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Cinécraft Instructional Design Manager, Kim Lindsey, Elected By STC As Associate Fellow

News

Press Release (PDF)

Cleveland, Ohio – February 1, 2016 – Instructional Design Manager, Kim Lindsey, has been elected by the Society for Technical Communication (STC) as an Associate Fellow.

“Kim is an amazing instructional designer, and a passionate cheerleader for STC, as shown by her 16-plus years of volunteering and dedication. We are beyond proud,” said Dan Keckan, VP of eLearning & Instructional Design, Cinécraft.

Since 2001 Kim has served in almost every capacity for the Northeast Ohio Chapter of STC (NEO STC), from Chapter Secretary to Chapter President. She has received the NEO STC Distinguished Chapter Service Award in 2014, NEO STC Volunteer Recognition Achievement Award in 2009 and NEO STC Committee of the Year Award in 2008.

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Past Conference: Learning Solutions 2015

News

Learning Solutions 2015: The Convergence of Technology & Training

eLearning and Video

Session: 606 – How to Change Learners’ Behaviors Using Video in eLearning

Presented By: Dan Keckan, Vice President, eLearning and Instructional Design, Cinecraft Productions

Date and Time:  2:30 PM – 3:30 PM Thursday, March 26

Many learning professionals have likely participated in the production of a training video and probably even been a part of the design and development of an eLearning course, however many may have not been a part of a solution using both video and eLearning that changes behavior leading to measurable results.

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Save the Learners! Build an Open and Shut Serious Game Strategy

By Dan Keckan published March 11, 2016

(This article was published in the March, 2016 issue of Training Industry Magazine.)

Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course? They are going to love it so much, they will be motivated to take it. They are going to stick with it till the end and feel compelled to take it again as the Flow Theory suggests! If your answer is yes, then you have probably already incorporated a successful serious game strategy. If your answer is no then keep reading.

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By Meagan Lawton published August 26, 2015

“The Perfect Basket”

Everyone’s heard the old saying that you should never put all of your eggs in one basket. Whether you have relationship eggs, money eggs or real eggs, you want to put them in different places to minimize your risk of losing all of them at the same time.

As a non-risk-taker, this makes sense to me, and I usually follow this advice. However, this past spring I didn’t, and I ended up getting pied in the face, sitting in a cell block, and collecting brains.

Continue reading

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Cinécraft Productions Selected As A Winner Of 6 Telly Awards

News

Cleveland, Ohio – June 1, 2015 – The Telly Awards has named Cinécraft Productions as a winner of 6 Bronze Telly Awards in the 36th Annual Telly Awards competition.  The two videos that were recognized were Destination Cleveland’s, #thisisCLE tourism campaign video and a fundraising video for Front Steps Housing and Services.

“Cinécraft won for every category it entered.  Furthermore, with this year’s entries, we’ve accumulated a total of 26 Telly Awards. They are a testament to Cinécraft’s amazingly creative storytellers.” said Dan Keckan, VP of Sales & Marketing, Cinécraft Productions.

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Cinécraft Named To Training Industry Top 20 Content Development Companies 2015 Watch List

News

We are proud to announce Cinecraft has been named to the Training Industry Top 20 Content Development Companies Watch List.  “We have an amazing team as well as fantastic customers.  Thanks goes to them for this great honor.” explained Dan Keckan, VP Sales and Marketing.

The list recognizes the top companies from around the globe that provide content development services.

Selection criteria include:

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Past Webinar – STC, Instructional Design & Learning Special Interest Group

News
Using Scenarios to Help People Learn – May 21, 2015

Presented by Kim Lindsey, Instructional Design Manager – Cinecraft Productions

These days, there’s a lot of emphasis on using “scenarios” in training and development – even technical training. Is it all just hype? or can scenarios really make a difference?

This presentation provides an introduction to scenario-based training formats. Together, we’ll answer questions like: How long do scenarios have to be? When are scenarios appropriate, and are there times when they are not appropriate? Do you have to use video? audio? special software tools? and What is a “branching scenario”?

We’ll also collaborate to transform some instructional text into a scenario-based design, so you can see how it’s done. You’ll leave with fresh ideas that can enhance your projects and give you a creative edge. REGISTER HERE

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft One Of Cleveland’s Fastest Growing Companies

News

NEO Success Award

Inside Business Magazine recognizes 80 winners that demonstrate the best of what the Northeast Ohio business community has to offer —  including growing revenue, adding employees and staying profitable. In 2015 Cinecraft Productions was recognized as one of the fastest growing companies in Northeast Ohio and proudly received a NEO Success Award. Click here to read the story behind the success.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


By Dan Keckan published December 30, 2014

When designing a custom eLearning course, you know that getting the right information is critical. But Subject Matter Expert (SME) buy-in is even more critical to your training’s success – and in the end, key to whether or not you will have a happy and repeat customer in your portfolio.

When we encounter a Subject Matter Expert who isn’t engaged in the process, our first impulse is to work around the issue – and I could point you to many articles telling you how to do that. But let’s step back and look at the situation using practical psychology. When you work through the conflict instead of around it, you hone your people skills, and you just may win over your Subject Matter Expert and “get the information anyway.”

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101: What type of video should I put in my eLearning?

By Dan Keckan published August 8, 2014

Begin with this premise:

Video is one of many assets available to instructional designers.

By 2018, per Cisco Systems, 84% of internet traffic will be video content. What does this mean for training professionals? We need to establish a training video lexicon. It is a proven fact that a firm grasp of word meanings is a strong predictor of successful writing. That being said, designers and clients that share a common language will be more effective and efficient in satisfying business objectives. Furthermore, choosing the type of videos for your eLearning course should be based on your learning objectives.

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301: Branchtrack Review: Easily Storyboard Simulations

By Dan Keckan published July 8, 2014

Three months ago, I dove into Branchtrack and whipped together a first aid simulation in about two and half hours. “Wow!” I thought, “This is great. Thank you to Cathy Moore for the suggestion!”

Before moving on with the story, here’s a hi-level description of the product: Branchtrack is a superfast way to author, design and deliver branched simulations. They believe in “learning by doing, trying, playing and failing. (They) believe that serious can be fun and easy.” I learned about the tool while studying with Cathy Moore in her Scenario design workshop. Back to the wow.

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201: Muddling through Moodle

By Dan Keckan published June 23, 2014

There is an allure to Moodle’s value proposition. What’s not to like about FREE?!

For a company considering an LMS solution, spending $100,000 annually can cause sticker shock. In return, the organization receives an untried delivery channel to host, track, and report on the training content delivered to employees, distribution channels, and customers. Alternatively, many Software as a Service (SAS) LMS solutions have a cost-per-registered user model that seems affordable when you have a limited number of users, but can ramp up to be a very pricey annual expense if you have a large user base.

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Cinécraft Productions Selected as a Winner of the 35th Annual Telly Awards

News

Pree Release (PDF)

Cleveland, Ohio – June 18, 2014 – The Telly Awards has named Cinecraft Productions as a Bronze winner in the 35th Annual Telly Awards for a promotional video produced, pro-bono, for Cleveland’s Ingenuity Fest.

“With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor for Cinecraft,” said Dan Keckan, VP of Sales & Marketing, Cinecraft.

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201: The Mobile Learning War is Heating Up - Review

By Dan Keckan published June 16, 2014

It’s no secret that mobile learning is a hot topic at every training conference we attend, blog article we read and webcast we watch.  You would think that with so much customer demand, authoring tool companies would be on top of this trend.  However, so far, it’s led to some painful learning experiences.

For the past few years Lectora, Captivate and Articulate have advertised that their products are compatible with mobile devices.  And those advertisements are true, they are compatible.  However, do they create engaging, performance-driven learning experiences?  I think most of the people reading this would agree when I say, “No.”  Furthermore, the use of the term mobile devices is used way too loosely. Smartphones may be fine for performance support, but their screens are too small to effectively display traditional eLearning courses. So for sake of this article, we will consider our experiences with the iPad.

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Cinécraft Mentioned – Retail Touchpoints Article For A+ eLearning Strategy With Ace Hardware

News

Cleveland, Ohio – March 18, 2014 – Cinécraft was recently mentioned as the development partner for Ace Hardware’s Helpful 101 eLearning strategy. The article presents Samsonite and Ace Hardware as two companies that have recently invested in highly effective workforce management tools. The article gives accolades to Ace Hardware for it’s A+ eLearning strategy. You can read about it by clicking here.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinécraft Featured – National Network of Health Career Programs in Two-Year Colleges Newsletter

News

Connections – National Network of Health Career Programs in Two-Year Colleges Newsletter (PDF)

Cleveland, Ohio – February 26, 2014 – Cinécraft was recently featured by the National Network of Health Career Programs in Two-Year Colleges Newsletter for ten elearning courses that are being designed and developed. The courses are being created based on a grant from the U.S. Department of Labor. Cinécraft is working closely with El Centro College in Dallas, TX to enhance their courses ranging from Therapuetic Communications to Basic First Aid with eLearning that features video based simulations, games and behavioral-modeling videos. The work is set to conclude in September of 2014, and at that time all of the courses will be available in the public domain.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.


Cinecraft Customer, Materion Quarterly Update Video Series Honored

News

Press Release (PDF)

Cleveland, Ohio – December 13, 2013 – Materion’s Quarterly Employee Update Video was awarded the coveted “Gold Rock Award” at the Public Relations Society of America (PRSA) Cleveland Rocks Awards on December 5.

“Cinécraft Productions is proud to be the video production partner on this successful quarterly video series,” explained Dan Keckan, Cinécraft’s VP of Sales and Marketing. “Scott Minium, Executive Producer, has done a great job directing the series from our sound stage.”

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Past Conference – Training 2014, San Diego, California

News

“Ace Hardware Changing Behavior and Getting Back to Helpful”

Presented by: Dan Keckan, VP Sales & Marketing, Cinécraft Productions

Presented by: Jay Heubner, Director of Retail Training, Ace Hardware

Many eLearning curricula provide some combination of reinforcement, good instructional quality, coaching, innovative technology, behavioral objectives, behavioral modeling, video, simulation, games or certification. However, very few have all of these instructional design strategies rolled into the same curriculum. Learn how Ace Hardware created a sales training and brand fulfillment curriculum that is changing behaviors of 60,000 employees and is yielding measurable results. You will see examples of video demonstrations, simulations, interactive games, in-store activities, coaching and the certification process. And, learn how these instructional design strategies work together to change behavior.

Learn to:

Identify a successful behavior changing sales and brand fulfillment curriculum.
Describe the difference between, and see examples of, knowledge transfer vs. behavior changing interactions.
Detail how to use video in their eLearning courses to demonstrate and simulate sales and service behaviors.
Describe how to certify learners and ensure measurable results.
Recite keys to success in the design and development process of a behavior changing eLearning curriculum.

For more than 75 years, Cinécraft has been a leading resource for the creation of video and eLearning in the United States.




301: How Does HTML5 Fit in the eLearning World?

By Dan Keckan published September 13, 2012

If you’ve recently had a discussion about developing mobile learning for your customer the conversation of HTML5 has probably come up.  So, what exactly is HTML5?

The simple answer is, HTML5 is the newest version of HTML.  For those of you who aren’t aware, HTML makes up most of the web content and framework on the internet today.

The more complex answer is HTML5 has the potential to include new and improved functionality within web browsers, without the need for plugins, while incorporating the newest versions of JavaScript (JS) and Cascading Style Sheets (CSS).

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201: When is it the Right Time to Marry eLearning and Video?

By Dan Keckan published August 28, 2012

When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.

So when is the right time to use video in your eLearning projects?  Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling.  And, when you use it in an eLearning course it can be quite effective.

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By Dan Keckan published

Are you a training department of one?  Have you created training that fell short of the client’s expectations?  Are you often going outside the scope or over budget? Here are 5 questions to ask a prospective client in one of your company’s line of business when they come to you with the desire for a custom eLearning course.  Hopefully these time-savers will keep you on track to success! Continue reading

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By Dan Keckan published

Subject Matter Experts (SMEs) are vital to the success of any learning experience. SMEs provide a keen sense of the way employees work and the knowledge and skills employees must have in order to do the work.

It is the responsibility of the Instructional Designer (ID) to provide the information in a format that promotes learning and retention. It is the responsibility of the SME to ensure the message is clear and correct.  The challenge comes in keeping the SME within the boundaries of the budget and timeline.

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