title image: hands holding cell phone - why cant use cell phone video

By Chris Karel published August 22, 2017

Why can’t I just use cell phone video?

“How about if I just get someone to shoot some cell phone video?”

It’s a fair question. Every day, millions of people consume cell phone video on Facebook, Snapchat, YouTube, Instagram, Twitter, and Reddit. At first glance, it’s easy to think cell phones can be used to produce a professional video. Here are three technical limitations of cell phone video that can cheapen your brand.

Audio Quality

The microphone on most cell phones is designed for capturing a person’s voice as they make a phone call. If you move the phone away from the person speaking, the audio quality will be poor because the microphone is designed for close proximity recording. The microphone will also capture background noise in equal volume to the speaker’s voice; the result is amateurish and reflects poorly on your brand. Professional audio is balanced and easy to listen to because the main message is clear.

Lighting

Light affects everything in an image, moving or still. Amateur cell phone videos typically feature poorly lit subjects, darkly lit faces, or worse – light that seems to get brighter and darker as the video plays. Professional video employs three-point lighting techniques to prevent these problems. Proper lighting gives texture to the object or person and directs the viewer’s focus, which makes it more interesting to watch.

Stabilization

Most people capture cell phone video using a “handheld” technique. Without stabilization from a tripod, or a professional tool like a steadicam, slider, gimbal, or jib, the video looks shaky. The shakiness can distract from the message and, in some cases, make people nauseous.

Final Note

When a person watches a video that is technically flawed they are likely to mistrust your brand. You need professional consistency in your video marketing efforts. Remember, dependability and trust, are two reasons why consistency is so important in marketing your product or service. Flawed cell phone video makes your brand look unprofessional and breaks the consumers trust.

 

Have you ever seen a company use a technically flawed cell phone video to market their brand? How did you react? Please email me directly or connect with me on LinkedIn.

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Video Production