If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading
Video Production
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part three in a four-part series designed to help you make your first video production. Continue reading
Video Production
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part two in a four part series designed to help you make your first video production. Continue reading
Video Production
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part one in a four-part series designed to help you make your first video production.
Video Production
The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.
Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain how long it takes to make a professional one-minute business video. Continue reading
Video Production
Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery. You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors. Story can do that.
Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading
Video Production
The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you. Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.
In this “Ask a Producer” post, I offer my comparisons between YouTube and Vimeo as it relates to business video. Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.
Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process. Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.
The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading
Video Production
If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.
Yes. You can reduce your overall budget by writing the script yourself. Continue reading
Video Production
If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you.
“Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. (wiki). In our business video production world, we are generally talking about the clothing that you wear on camera. Continue reading
eLearning, Video Production
If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.
I always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent. A seasoned pro brings years of practice and mastery that leads to a smooth, articulate recording that will elevate the perception of your brand. Continue reading
eLearning, Video Production
If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.
The simple answer is yes. If you want to make a professional video, you will need to write a script. Don’t freak out! If you work with a video vendor that acts like a business partner, Continue reading
Video Production
If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.
Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading
eLearning, Video Production
Everyone’s heard the old saying that you should never put all of your eggs in one basket. Whether you have relationship eggs, money eggs or real eggs, you want to put them in different places to minimize your risk of losing all of them at the same time.
As a non-risk-taker, this makes sense to me, and I usually follow this advice. However, this past spring I didn’t, and I ended up getting pied in the face, sitting in a cell block, and collecting brains.
eLearning, Video Production
Begin with this premise:
Video is one of many assets available to instructional designers.
By 2018, per Cisco Systems, 84% of internet traffic will be video content. What does this mean for training professionals? We need to establish a training video lexicon. It is a proven fact that a firm grasp of word meanings is a strong predictor of successful writing. That being said, designers and clients that share a common language will be more effective and efficient in satisfying business objectives. Furthermore, choosing the type of videos for your eLearning course should be based on your learning objectives.
eLearning, Video Production
When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.
So when is the right time to use video in your eLearning projects? Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling. And, when you use it in an eLearning course it can be quite effective.
eLearning, Video Production