Video Production Blog


By Chris Karel published April 11, 2017

Video Production, , ,

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading


By Chris Karel published April 4, 2017

Video Production, , , , ,

Pro-Tips: Conducting Interviews for Video

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.

The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading



By Chris Karel published March 21, 2017

eLearning, Video Production, ,

Wardrobe? What should I wear on camera?

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you.

“Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. (wiki). In our business video production world, we are generally talking about the clothing that you wear on camera. Continue reading


By Chris Karel published March 14, 2017

eLearning, Video Production, ,

How do I handle the narrator? Can I narrate?

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

I always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent. A seasoned pro brings years of practice and mastery that leads to a smooth, articulate recording that will elevate the perception of your brand. Continue reading


By Chris Karel published March 7, 2017

Video Production,

So, I need a business video script. Do I have to write it?

If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.

The simple answer is yes. If you want to make a professional video, you will need to write a script. Don’t freak out! If you work with a video vendor that acts like a business partner, Continue reading


Top five things that separate amateur from professional video

By Chris Karel published February 28, 2017

eLearning, Video Production, , ,

Top five things that separate amateur from professional video

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

Gear, script, audio, lighting and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading


By Meagan Lawton published August 26, 2015

eLearning, Video Production, , ,

“The Perfect Basket”

Everyone’s heard the old saying that you should never put all of your eggs in one basket. Whether you have relationship eggs, money eggs or real eggs, you want to put them in different places to minimize your risk of losing all of them at the same time.

As a non-risk-taker, this makes sense to me, and I usually follow this advice. However, this past spring I didn’t, and I ended up getting pied in the face, sitting in a cell block, and collecting brains.

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101: What type of video should I put in my eLearning?

By Dan Keckan published August 8, 2014

eLearning, Video Production, , , , , ,

Begin with this premise:

Video is one of many assets available to instructional designers.

By 2018, per Cisco Systems, 84% of internet traffic will be video content. What does this mean for training professionals? We need to establish a training video lexicon. It is a proven fact that a firm grasp of word meanings is a strong predictor of successful writing. That being said, designers and clients that share a common language will be more effective and efficient in satisfying business objectives. Furthermore, choosing the type of videos for your eLearning course should be based on your learning objectives.

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201: When is it the Right Time to Marry eLearning and Video?

By Dan Keckan published August 28, 2012

eLearning, Video Production, , , ,

When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.

So when is the right time to use video in your eLearning projects?  Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling.  And, when you use it in an eLearning course it can be quite effective.

Continue reading