image: Four Steps to Make Video Testimonials

Four Steps to Adding Video-based Interviews to My Training

Here are four steps to make video-based interviews that increase the effectiveness of your training.

Prep your questions

Draft a list of questions that will reveal how your employees or customers feel about your business. The topic of the questions should focus on the message of your learning strategy. For example, let’s say your learning objective for retail sales associates is:  “Articulate the importance of offering extra items to your retail customers.” To uncover that message in the voice of an executive, you might ask your executive interviewee questions like: Why is it important to offer extra items to customers? What about offering extra items is going to lead to increased sales? Why aren’t retail associates currently offering extra items?

Identify your interviewees

Have an internal discussion that reveals the key executives who will present the idea of offering extra items to customers, best. Reach out to them and explain what you are trying to accomplish, then share the interview questions you have prepared. Discuss how you plan to conduct the interview. Explain that there will be cameras and lighting. If they ask what they should wear, suggest some options based on what looks best on camera. Most importantly be flexible with their schedule as they are very busy!

Edit for maximum impact

By capturing up to 2-3 executives during a recording sessions, you now have rich content that can be turned into 15-, 30-, or 45-second testimonial soundbites. A video editor can cut the videos and polish them in a matter of days. Be sure to guide your editor to yield short segments that focus on your learning objectives. After the editing process, you will have a large volume of testimonial video that can be easily shared via social media.

As video for training continues to rise in importance, it’s critical to find ways to gain return on your investment. By preparing your executive interview and making it easy for them to offer an endorsement of your training initiative, you will create a catalog of outstanding soundbytes that can be deliver on your learning objectives

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