How long will it take to make a one-minute business video?
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain how long it takes to make a professional one-minute business video.
Video production is a three-stage process: pre-production, production, and post-production, and the time it takes to make a video depends on the specific decisions that are made at each stage. For a one-minute video script that has 150 words or less, you should plan on FOUR weeks to accomplish the three production stages. Let’s break this down.
PRE-PRODUCTION: 2 weeks
(work completed before content creation)
“By failing to prepare, you are preparing to fail.”
Ideally, plan on at least two weeks to prepare for a good production. By including the items listed below, you will set yourself up for success. To be efficient, you can overlap multiple actions (for example, script revisions, gathering “already-made” assets, and style decisions) into a single 5-day business week.
PRODUCTION: 1 week
(work that results in physical creation of content [assets])
Once the pre-production decision making is complete, and you have executive sign-off, then you can expect video recording to take place anywhere from a half-day to a week.
How long it takes to record video will depend on what you are trying to capture, where you are trying to record it, and how many people are involved. Maximize your efficiency by breaking the script down into a call sheet (or an agenda for the day) and a shot list. The call sheet lets everyone involved know what they are supposed to do and when they are supposed to do it. The shot list serves as a checklist of all of the different video clips that need to be captured during the video shoot.
If your script requires an interview or a spokesperson, it will take at least one half-day (5 hours) from start to finish. If the script is longer than 150 words or requires more than one person on camera, you should plan on one full day (10 hours). If you want to feature b-roll along with the interviewee or spokesperson, then you should also plan on at least one full day for the shoot. Need to capture imagery of multiple locations inside or out? Plan on an additional half-day for each location depending upon the distance you’ll need to travel.
POST-PRODUCTION: 1 week
(assembling the content [assets] into a deliverable)
Now that the video-recording is finished, it’s time to edit all of the content into a final video.
It should take a video editor about one week to provide a rough cut of your finished video. The rough cut would contain the footage of the interviewee/spokesperson along with b-roll, graphics, and music. Just as in the pre-production stage, there should be two review cycles that involve your input on the edited piece. This takes one to three days, depending on the number of reviewers. Finally, the video needs to be exported and distributed; this process typically takes less than a half-day.
Are you curious how much it would cost to make this video? Check out “How Much Will a Business Video Cost in Cleveland?”
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