Tag Archives: 3-word essence

What is the 3-word essence of your story?

By Neil McCormick published October 17, 2017

What is the 3-word essence of your story?   

What is the 3-word essence of your story? Everyone is familiar with the 30-second elevator speech. You’ve likely developed one for your personal, “Who am I and why am I here?” story. And you probably know your company’s 30-second, “Who are we and what do we do?” story by heart. But, can you market yourself with just three words? Let’s look at how to refine a story by using a 3-word Brand Mantra. Continue reading

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