Tag Archives: business video

By Chris Karel published May 23, 2017

Making a Business Video? 10 Answers to 10 Questions

The purpose of this post is to provide you with links to 10 separate blog posts that answer 10 specific questions about making professional video. If you are a CRAFT subscriber, consider this an index to the past 10 weeks.

 

Ever since I made my first video in high school, I’ve been teaching people about video production. I love teaching and I love video. So, it has been Continue reading

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By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

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By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

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By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

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