The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “How long will it take to make?” is a common question during pre-production. There is no easy answer to this question because a video is always a custom product based upon the needs of the business objective. Continue reading
What does it mean to color correct a video?
The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “What does it mean to color correct a video?” is a question that stems from confusing industry jargon. Knowing the definitions of the following keywords will help you have an informed conversation about video color correction. Continue reading
9 Pro-Tips to Improve your Video Storytelling
The demand for video storytelling is at an all-time high. Here are some key facts about what viewers want from videos, along with Pro-Tips to help ensure your content meets that demand. Continue reading
The WAY to Improve your corporate video! Develop a Creative Brief.
The creative brief is a document with answers. If you create one before starting any type of production process, and use it to inform your actions, then you will produce better video. Continue reading
3 Ways to Improve Corporate Videos
So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions. Continue reading
Four Steps to Make Video Testimonials
Here are four steps to make video testimonials that increase engagement and boost sales. Looking for more reasons to use video testimonials? Check out the other 19 statistics that support the use of testimonials in marketing today. As a marketing manager, training professional, or business owner, these four steps will help you create great corporate video content to grow your business. Continue reading
What’s a Call Sheet?
In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists.
Whether you are a marketing manager, training professional, or business owner, the call sheet will help you plan out an entire day of video production. To make use of this tool, download and customize my simplified call sheet template and use this five-step infographic to guide you as you create your first call sheet.
What’s in your video production makeup kit?
“Does his forehead look a little shiny?” Jenn says, pointing at the monitor.
I nod in agreement and look at Dave, who looks back at me and nods. Dave, my Key-Grip-value-add-go-to-guy, walks over to the gear cart, unzips a small black pouch, and pulls out an oil-absorbing sheet. He deftly maneuvers to the on-camera talent and kindly explains what we saw on the monitor.
Problem solved! No more shiny skin thanks to a single oil-absorbing sheet, and Dave of course!
In this “Ask a producer” post, I offer Pro-Tips for creating and using a small makeup kit to elevate the look of your corporate video. As a marketing manager, training professional, or business owner you can use this post to create a makeup kit to ensure your on-camera talent looks great! Continue reading
Making a Business Video: 5 Questions – 5 Answers – 5 Pro-Tips
Over the past 20 weeks, I’ve focused on answering questions related to corporate or business video. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate and business video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 11 through 20. Continue reading
Do you need to make a corporate video on a budget?
While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian, a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”
“Mmmm. Mr. Gosarian is delicious.” I said out loud. Continue reading
Pro-Tips for B2B Voice Actors
If you are a voice actor looking for B2B jobs, this post offers you an insider’s perspective on creating a professional B2B demo that will reach the client. If you are a marketing or training professional, consider these Pro-Tips as background information to aid you in the process of choosing the “right” voice for your upcoming video or training course. Continue reading
I just made an amazing corporate video! What should I do now?
If you are a marketing manager, training professional, or business owner and you are in the middle of making a corporate video, or you just completed a video, then this post is for you. In this post, I offer some tips on distribution, measuring success, and blogging. Continue reading
PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading
Help! I have to make a video. What should I do first?
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part one in a four-part series designed to help you make your first video production.