Tag Archives: creative brief

How to make a video series: Part 3 of 3 – Phases of Production

By Chris Karel published April 22, 2018

Video Production, , , , , , ,

In a minute, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. This is part 3 of 3 that offers a quick explanation of the three phases of production. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

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How to make a video series: Part 2 of 3 – Identifying Roles

By Chris Karel published March 5, 2018

Video Production, ,

In 36 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

Continue reading


How to make a video series: Part 1 of 3 – The Creative Brief

By Chris Karel published February 26, 2018

Video Production, ,

In 41 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

The WAY to Improve your Corporate Video – Develop a Creative Brief

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Improving Your Corporate Videos

By Chris Karel published October 24, 2017

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series

Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 24 through 33, with the exception of my CM World 2017 conference takeaways.   Continue reading

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Picture: Can I make ONE video for THREE target audiences?

By Chris Karel published July 4, 2017

Can I make a video that reaches three target audiences?

If you are in a marketing or training role, have you ever had a conversation like this?

Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”

You: “OK. Have you considered making three videos that target each of those audiences?”

Manager: “Yes, but we only have the budget for one video.” Continue reading

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