Tag Archives: how-to

How to make a video series: Part 3 of 3 – Phases of Production

By Chris Karel published April 22, 2018

Video Production, , , , , , ,

In a minute, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. This is part 3 of 3 that offers a quick explanation of the three phases of production. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

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How to make a video series: Part 2 of 3 – Identifying Roles

By Chris Karel published March 5, 2018

Video Production, ,

In 36 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

Continue reading


How to make a video series: Part 1 of 3 – The Creative Brief

By Chris Karel published February 26, 2018

Video Production, ,

In 41 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

The WAY to Improve your Corporate Video – Develop a Creative Brief

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Video marketing interview

By Chris Karel published February 5, 2018

Kathie Kinde Clark on how to grow your content marketing audience by 30% and TWO easy wins using video in your marketing strategy

In a career spanning 25 years, Kathie has marketed products ranging from insurance to t-shirt transfers. She got her start in traditional direct marketing, and has successfully transitioned to focusing on content marketing. Kathie is currently the Content Marketing Strategist for Stahls’ Transfer Express, a leader in the apparel decorating industry. In her spare time, Kathie does freelance photography and wastes an inordinate amount of money and energy on Cleveland sports teams. You can connect with her on LinkedIn, where she frequently shares actionable advice on content marketing and improving company culture.

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Video Production, , , ,

By Chris Karel published January 16, 2018

How do I make sure the CEO looks good on camera?

The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. The question, “How can we make sure the CEO looks good?” often comes along with concerns over limited time, preparation, and appearance on camera. Continue reading

Video Production, , ,

TitleImage: Boost Your video marketing plan with this funnel

By Chris Karel published December 12, 2017

Boost your video marketing plan with this funnel

Video marketing stats are everywhere. And making video has never been easier, but deciding who should make the video is becoming muddier by the minute. In this post, I offer recommendations for the types of video that can be made by anyone v. videos that should be made by professionals. Continue reading

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Title Image: Should I record video In-Studio or On-Location?

By Chris Karel published November 14, 2017

Should I record video in-studio or on-location?

Choosing to record video in-studio or on-location can be a critical decision to make during pre-production. To begin, answer this question:

What kind of video story are you trying to tell?

Depending on the type of video story you are creating, your choice between studio or location, or a combination of the two, will emerge like caramelized onions in a savory rue. It takes time in the pre-production saute pan to make a decision that is best for your message, budget, and timeline. So let’s consider four factors that will give you awesome sauce on the screen.
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