Jeff Leo Herrmann on where B2B marketers should be focusing in 2018: video, video, video, video, video!
Jeff Herrmann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising and sales campaigns. I had the privilege to talk with him about his thoughts on video as a strategy. Continue reading
3 Takeaways from Content Marketing World 2017
I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.
Joe Pullizzi, Content Inc. from Chapter 1: Beginning with the End in Mind.
When I launched the content marketing initiative at my current workplace, I used Pulizzi’s Content Inc. as my roadmap, I made PNR: This Old Marketing my weekly podcast, and I circled CM World on my editorial calendar as my midyear check-in.
So here I am, the Monday after my first CM World, and I feel energized and enthused! Continue reading
PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading