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By Chris Karel published March 13, 2018

In this interview, I dive into website health and the best SEO tools you can use to improve Search Engine Optimization. I sat down with Sean Hecking of Interactive Cleveland to get his expert insights on the topics. Sean is an experienced digital marketing consultant that helps companies build and execute successful Internet marketing strategies. He primarily focuses on search engine optimization (SEO) strategy and Google AdWords pay-per-click search marketing.

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How to get started with marketing automation and the reasons why it matters to your customers.

By Chris Karel published February 19, 2018

Chris: So if someone is new to Marketing Automation, where do you think they should start?

Patrick: What I think it comes down to with Marketing Automation is that it’s not something to just dive right into without first thinking it through. And really, most things in marketing and sales are that way. You don’t just dive in and run. It’s important to know what you are trying to do and then set up a plan to execute.   Continue reading

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