Tag Archives: storytelling

By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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