What is the 3-word essence of your story?
What is the 3-word essence of your story? Everyone is familiar with the 30-second elevator speech. You’ve likely developed one for your personal, “Who am I and why am I here?” story. And you probably know your company’s 30-second, “Who are we and what do we do?” story by heart. But, can you market yourself with just three words? Let’s look at how to refine a story by using a 3-word Brand Mantra. Continue reading
Tell a Good Story with Video: Hook – Engage – Evoke
In 1911, Tess Flanders told us, “Use a picture. It’s worth a thousand words.”
To update the expression, consider this: If a picture is worth 1,000 words, and there are 1,000 pictures in a five-minute video, then a well-crafted video equals a good story. Continue reading
PUT STORYTELLING TO WORK FOR YOU
Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery. You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors. Story can do that.
Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading