Tag Archives: storytelling

“Art of Visual Storytelling,” brought to you by PRSA

By Dan Keckan published January 9, 2018

News, ,

PRSA Cleveland

Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.

  • The human attention span is now 8 seconds
  • Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
  • 40% of people respond better to visual information than written text
  • 1 minute of video is more powerful than 1.8 million words
  • 84% of communications will be visual by 2018

Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations

Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.

To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.

Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.

Location: 

Cinecraft Production Studios

2515 Franklin Blvd.

Cleveland, Ohio 44113

Time:

11:30 Registration/Noon Luncheon/Program to follow

Cost:

  • PRSA Cleveland members (or students) – $20
  • Non-members – $25

Register: https://prsajanuary252018.eventbrite.com

Don’t delay, registration is limited!


Improving Your Corporate Videos

By Chris Karel published October 24, 2017

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series

Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 24 through 33, with the exception of my CM World 2017 conference takeaways.   Continue reading

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What is the 3-word essence of your story?

By Neil McCormick published October 17, 2017

What is the 3-word essence of your story?   

What is the 3-word essence of your story? Everyone is familiar with the 30-second elevator speech. You’ve likely developed one for your personal, “Who am I and why am I here?” story. And you probably know your company’s 30-second, “Who are we and what do we do?” story by heart. But, can you market yourself with just three words? Let’s look at how to refine a story by using a 3-word Brand Mantra. Continue reading

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By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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