Boost your video marketing plan with this funnel
Video marketing stats are everywhere. And making video has never been easier, but deciding who should make the video is becoming muddier by the minute. In this post, I offer recommendations for the types of video that can be made by anyone v. videos that should be made by professionals. Continue reading
3 Takeaways from Content Marketing World 2017
I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.
Joe Pullizzi, Content Inc. from Chapter 1: Beginning with the End in Mind.
When I launched the content marketing initiative at my current workplace, I used Pulizzi’s Content Inc. as my roadmap, I made PNR: This Old Marketing my weekly podcast, and I circled CM World on my editorial calendar as my midyear check-in.
So here I am, the Monday after my first CM World, and I feel energized and enthused! Continue reading