Tag Archives: video produciton

By Chris Karel published January 22, 2018

What does it mean to color correct a video?

The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “What does it mean to color correct a video?” is a question that stems from confusing industry jargon. Knowing the definitions of the following keywords will help you have an informed conversation about video color correction. Continue reading

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Title image: Jeff Leo Hermann on where B2B marketers should be focusing in 2018: video, video, video, video, video!

By Chris Karel published December 19, 2017

Jeff Leo Herrmann on where B2B marketers should be focusing in 2018: video, video, video, video, video!

Jeff Herrmann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising and sales campaigns. I had the privilege to talk with him about his thoughts on video as a strategy. Continue reading

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