Tag Archives: video

Picture: Can I make ONE video for THREE target audiences?

By Chris Karel published July 4, 2017

Can I make a video that reaches three target audiences?

If you are in a marketing or training role, have you ever had a conversation like this?

Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”

You: “OK. Have you considered making three videos that target each of those audiences?”

Manager: “Yes, but we only have the budget for one video.” Continue reading

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By Chris Karel published June 20, 2017

PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too

If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading

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By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

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By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

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By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

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Top five things that separate amateur from professional video

By Chris Karel published February 28, 2017

Top five things that separate amateur from professional video

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading

eLearning, Video Production, , ,

201: When is it the Right Time to Marry eLearning and Video?

By Dan Keckan published August 28, 2012

When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.

So when is the right time to use video in your eLearning projects?  Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling.  And, when you use it in an eLearning course it can be quite effective.

Continue reading

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