How to make a video series: Part 3 of 3 – Phases of Production

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In a minute, we share a best practice for getting started with your first professional video production for training or marketing purposes. This is part 3 of 3 that offers a quick explanation of the three phases of production. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

To begin, you’ll want to develop a creative brief, then identify the roles people will play during production. You need to assign tasks to different people so that your production is efficient. Finally, you should familiarize yourself with the three phases of production.

Understanding the three phases of production is really critical if you’ve never made a video before.

Pre-production is everything you do before you turn on the camera, or turn on the lights, or before you create any type of graphic imagery.

Production involves the actual making of the assets. This could mean rolling out the camera and recording video or having an artist create some type of animated asset that will then get used in the video.

Post-production is where you take the produced assets and employ an editor or a talented motion graphic artist to turn them into a final video that satisfies the business need. 

For more information about the topics contained in this post, consider checking out these related posts:

Help! I Have To Make A Video. What Should I Do First?

Pro-tips For Pre-production: A Checklist For Successful Video Pre-production

Pro-tips For Production: A Checklist To Help You On The Day Of Your Video Shoot

Pro-tips For Post-production: A Checklist To Ensure Your Edited Video Is On-message And Looks Great Too