How to Avoid Awkward Video Simulations and the Importance of Feedback

By Dan Keckan published April 23, 2018

Blog, eLearning, , , , , ,

The first time I immersed myself in a video-based simulation, I felt like something was off, uneasy, or just plain awkward. For those musically inclined, it was like hearing a half cadence or a sequence of incomplete notes. These half-cadence simulations are a source of great frustration because simulations are meant to bring the learner as close as possible to the ideal behavior or skill. However, when you fail to use this principle as your guide, you risk impeding the flow of realistic dialogue and creating an assessment rather than a simulation. What’s more, while an assessment is effective, it lacks the learner engagement necessary to achieve comprehension and retention.

To help instructional designers avoid half-cadence simulations, designers should follow 13 key guidelines. (I’ve created this job aid based on my past failures!)

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How to make a video series: Part 3 of 3 – Phases of Production

Blog, Video Production, , , , , , ,

In a minute, we share a best practice for getting started with your first professional video production for training or marketing purposes. This is part 3 of 3 that offers a quick explanation of the three phases of production. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

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Dan Keckan and Ray Jimenez, Ph.D. to Host Training Magazine Webinar

By Dan Keckan published March 6, 2018

News, , , ,

 

Video Simulation

Training Magazine Network will be hosting a 1-hour long webinar, “The Anatomy of a Video-based Simulation.” The webinar is scheduled for May 17, 2018 from 12-1pm Eastern and will feature Dan Keckan, CEO of Cinecraft Productions and Ray Jimenez, Ph.D., Architect of TrainingMagNetwork.com and CLO of Vignettes Learning. They will be presenting the power of video-based simulations to change learner’s performance.

Ray Jimenez Ph.D.

“I am excited for the opportunity to co-present with Dan. Our presentation will be provocative and full of insights on how to develop engaging scenarios and simulations. This will be fun. Please join us!”

 

 

Dan Keckan“I’m incredibly stoked to be presenting with the man that I began learning from when I was a neophyte in the L&D field. Today, the way I design learning strategies is due in part because of Ray. Our presentation will be the best of Ray and me describing the differences and similarities of scenarios and simulations and how to use video to effectively change behavior,” Dan stated.

In this session attendees will learn how combining video and eLearning can create effective simulations that upskill and change behaviors. Attendees will experience first-hand award-winning video-based simulations as well as poorly constructed simulations. Attendees will then break down the anatomy of the simulation, piece by piece.

Breaking down the simulation includes differentiating between first, second and third person point-of-view camera angles. Also, we will cover how to effectively involve SME’s in the storyboarding process to minimize revisions. Finally, we will identify tips and techniques that experts use when crafting decision points, learner answers and coaching feedback.

Please consider joining Dan and Ray by REGISTERING HERE.

 

Founded in 1939, Cinécraft  Productions is the oldest commercial producers of corporate and industrial films in the US.  Today Cinécraft  is a top 10 content development company specializing in creating custom learning solutions.

Vignettes Learning company is an elearning and technology services company. Vignettes Learning assists clients implement learning content and technology solutions. Vignettes Learning operates the 120,000 member community www.trainingmagnetwork.com and helps clients in Scenario-based Learning, Story-based learning, Microlearning and Deep Dive Thinking for New Talent. 

 


CINÉCRAFT PRODUCTIONS ENTERS NEW ERA OF LEADERSHIP

By Dan Keckan published February 26, 2018

News, , ,

CLEVELAND, OH – February 23, 2018 – The next generation of leadership for Cinécraft Productions has been named, Dan Keckan as CEO and Matt Walsh as COO.  Dan’s role as CEO will be to continue the organization’s advancement as a top national brand in custom learning solutions. Matt will assume all operations as COO.

Maria Keckan and Neil McCormick will remain sole shareholders of Cinécraft  stock.  Maria will continue as President and CFO.  Neil will remain Board Chair and continue working with his key accounts.

“Cinécraft  has been working with Fortune 1000 organizations to craft custom learning solutions for nearly 80 years and that is not about to change. My parents built an amazing company with a great staff and solid core values to build upon that include customer-focus and integrity. We will also build upon our mission as creative storytellers, and look to create better learning experiences for our customers’ learners. What does better learning look like? Better learning means that we will bring the learner as close to the skill to be learned as possible. And, better learning leads to better business results for our customers,” explained Dan Keckan.

Learning Leaders

 

The newest addition to the team, Matt Walsh said, “I’m excited for the opportunity to help lead a company with such a stellar reputation as Cinécraft . My goal is to bring the experience that I have gained from building and managing successful teams in tech to better serve our customer’s needs.”

Maria on her 32 year run: ”Most people who pass their company on to a family member do so wondering if the company will continue to thrive.  Since the company is already thriving in part because of our son I believe he’s clearly ready to take it to new heights.  Matt who will be COO is an already tried and true winner at managing people. I am proud of the fact that we pass on a staff made up of truly good and caring people. It’s been an honor to be the steward of such a company for 32 years.

“I’ve been a proud part of Cinécraft  for 41 years.  32 years as owner.  I think it is time for the next generation to take the reins.  I’m excited about the energy and vision Dan and Matt are bringing to future of the Company,” stated Neil McCormick.

Founded in 1939, Cinécraft  Productions is the oldest commercial producers of corporate and industrial films in the US.  Today Cinécraft  is a top 10 content development company specializing in creating custom learning solutions.


“Art of Visual Storytelling,” brought to you by PRSA

By Dan Keckan published January 9, 2018

News, ,

PRSA Cleveland

Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.

  • The human attention span is now 8 seconds
  • Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
  • 40% of people respond better to visual information than written text
  • 1 minute of video is more powerful than 1.8 million words
  • 84% of communications will be visual by 2018

Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations

Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.

To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.

Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.

Location: 

Cinecraft Production Studios

2515 Franklin Blvd.

Cleveland, Ohio 44113

Time:

11:30 Registration/Noon Luncheon/Program to follow

Cost:

  • PRSA Cleveland members (or students) – $20
  • Non-members – $25

Register: https://prsajanuary252018.eventbrite.com

Don’t delay, registration is limited!