The Craft

How to make a video series: Part 2 of 3 – Identifying Roles

By Chris Karel published March 5, 2018

Blog, Video Production, ,

In 36 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

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8 Authentic Tips for New eLearning Professionals

By Meagan Lawton published March 4, 2018

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading

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How to make a video series: Part 1 of 3 – The Creative Brief

By Chris Karel published February 26, 2018

Blog, Video Production, ,

In 41 seconds, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

The WAY to Improve your Corporate Video – Develop a Creative Brief

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How to get started with marketing automation and the reasons why it matters to your customers.

By Chris Karel published February 19, 2018

Chris: So if someone is new to Marketing Automation, where do you think they should start?

Patrick: What I think it comes down to with Marketing Automation is that it’s not something to just dive right into without first thinking it through. And really, most things in marketing and sales are that way. You don’t just dive in and run. It’s important to know what you are trying to do and then set up a plan to execute.   Continue reading

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