Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.
- The human attention span is now 8 seconds
- Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
- 40% of people respond better to visual information than written text
- 1 minute of video is more powerful than 1.8 million words
- 84% of communications will be visual by 2018
Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations
Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.
To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.
Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.
Cinecraft Production Studios
2515 Franklin Blvd.
Cleveland, Ohio 44113
11:30 Registration/Noon Luncheon/Program to follow
- PRSA Cleveland members (or students) – $20
- Non-members – $25
Don’t delay, registration is limited!
Cinécraft is honored to be a part of the Top 10 Noteworthy eLearning Companies of 2017. Each year eLearning Industry ranks eLearning content development companies into a Top 10 list. Editors from eLearning Industry combed more than 300 companies, looking for top notch eLearning firms that design pioneer eLearning strategies, provide learners with memorable eLearning content, and significantly increase their customers’ ROI.
eLearning Industry ranked companies based of the following 8 criteria:
- eLearning Content Development Quality
- eLearning Expertise
- eLearning Industry Innovation
- Customer Reviews
- eLearning Company’s Economical Growth Potential
- Customer Retention
- Employee Turnover
- Company’s Social Responsibility
“This honor is a testament to the great work our team does to help learners act. It’s not just about the learner knowing what to do on the job, it’s about them doing what needs to be done on the job,” explained Dan Keckan VP Learning & Instructional Design.
Join the Cuyahoga Valley ATD Chapter for a presentation by Dan Keckan, VP eLearning & Instructional Design at Cinécraft Productions. The presentation will take place on September 13, 2017 from 5:30-8:00pm at Akron General Health and Wellness Center – West.
Behavioral video-based simulations are perfect for changing behaviors. But designing simulations that are linear or non-linear (branched or not) is not an easy task. To further complicate the design process, adding in video can be daunting.
Join this session to learn how to create effective simulations that combine video and e-learning to inspire behavior change.
You’ll get to experience award-winning, video-based simulations and learn about practical tools you can use on your next project.
Come away with tips and techniques you can apply back on the job when designing, producing, and developing video simulations.
Application on the Job:
- Differentiate between first-person and third-person point-of-view video simulations.
- Discover techniques for designing linear decision points that reflect behaviors.
- Create dialogue that is realistic for video.
CLICK HERE to register.
About Dan Keckan
As Vice President of eLearning and Instructional Design at Cinécraft Productions, Dan Keckan helps organizations improve employee performance that leads to measurable business results.
His specific expertise is in matching learning modalities with skills and behaviors to create authentic simulations.
His award winning team of top designers and developers have won the Brandon Hall Awards, Best-of-Show at DemoFest and Training Magazine’s Learning Design Challenge.
His company, Cinécraft Productions, has now been recognized for three straight years on Training Industry Magazine’s Top 20 Content Development Companies Watch List.
5:30 Registration, dinner and networking
6:30 Tonight’s topic
This program is not affiliated with the Akron General Health and Wellness Center- West.
We are excited to announce that Cinécraft will have a booth for the first time at DevLearn in Las Vegas from October 25-27th 2017. Here are the top five reasons to join us.
- You’re invited to join your peers and attend Cinécraft’s complimentary Happy Hour where we will discuss the future of tech and learning.
- Simply put, the biggest and best learning technology conference in the industry.
- Check out the World’s greatest eLearning samples and vote for your favorites at DemoFest.
- Choose from five specialized focuses and over 200 sessions critical to developing new skills in the management design and development of technology-based learning.
- Vegas, baby!
CLICK HERE to register. And, if you’re interested in joining Cinécraft’s complimentary Happy Hour, email Dan Keckan.
New York, NY – June 16, 2017 – Cinécraft was awarded runner-up in the International eLearning Awards in New York City at the ICELW Conference. Cinécraft received the award in the Mobile Learning category for it’s virtual window installation designed for Henkel’s OSI brand of window sealants.
The International E-Learning Awards recognize the best uses of technology to improve learning and job performance within companies or through individual professional development.
If you would like to see the entry video we used to enter the International eLearning Awards just click the play button below.
Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.