How do I get started with live streaming?
Live streaming is growing more popular every month since its 2016 swell! According to Livestream, “80% [of brand audiences] would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.” The data is sobering, especially since I’m a blogger. Let’s figure out how to get started this week.
New trend disclaimer: Before jumping in and opening up a live feed to your audience, pause and reflect on why you are choosing to do it and on what the data below suggests.
Why do you want to live stream?
Digitell, a long-standing conference recording company, offers this insight on the advantages of live streaming: If you are looking to increase attendance and save money on travel costs while delivering an authentic interactive message, then live streaming is for you. If you need instant feedback from internal teams while you engage in real-time communication with an audience in multiple geographic locations, then live streaming is perfect for you. See their 10 Reasons Why infographic for more information.
What does the current data suggest?
Live video is all about engagement. A live video will engage your audience up to EIGHT times longer than traditional forms of video. And live video consumption is increasing 113% year-over-year, outpacing other forms of video by 70%. Of the individuals watching video live on Facebook, 90% of them identify video quality as the most important aspect of Facebook Live.
So now that we’ve explored why you’d want to live stream, and reviewed how the data supports engagement and the need for quality, let’s look at what to include in your live stream plan.
Live Stream Plan
1. Kick-off Meeting
a. Set your goals, create and organize your team, and set a timeline to make sure you stay on track as you get ready for rehearsal (yes, rehearsal!). Use pre-production tools like a creative brief, call sheet, script, etc.
b. Determine who will go on camera.
c. Identify the message.
a. Choose a physical location where you will set up and broadcast to the internet. This includes verifying that you have at least 10 Mbp/s of upload capability in your location.
b. Determine the distribution channel to use: your own website, YouTube Live, Facebook Live, or all three.
a. Do you have the minimum tools? These may include: HD Camera, lights, professional microphone, streaming encoder.
b. You’ll also need a streaming service or online video platform. Once you’ve used the tools to capture the image, the service or platform enables you to distribute the stream. These services are usually subscription-based.
a. How will you get the word out? An email campaign, social drip, word-of-mouth, or paid advertising?
b. What will you do with the live stream after it’s over? Clip highlights and share? Put the entirety somewhere for people to watch?
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