MetroHealth And Cinécraft Partner To Create Lifesaving Opioid Overdose Video


We are living with a deadly epidemic. In Cuyahoga County, the Coroner’s Office attributed over 500 deaths to opioid overdose in 2016. This is more than double the murder rate for the county.

Through a grant provided by the Ohio Department of Health, MetroHealth partnered with Cinécraft Productions to produce a video that educates the public on “Project DAWN.” DAWN (Deaths Avoided With Naloxone) is a statewide program that helps distribute a lifesaving medication called Naloxone. Naloxone (aka Narcan) reverses the effects of opioids and restores respiratory function in an overdose victim.

During an opioid overdose, an overwhelming amount of opioids causes central nervous system and respiratory depression, which can lead to death. If Naloxone is administered in time, it will “knock” the opioid off the brain receptor and restore respiratory function in the individual. The person still requires immediate medical attention as the lifesaving effect will be temporary; Naloxone only lasts between 30-90 minutes, which means that the overdose may recur.

“People need videos that sell bolts and I like doing that, but when I get a chance to help save lives I feel a greater sense of accomplishment,” Scott Minium, Executive Producer at Cinécraft Productions.

Project DAWN provides free Naloxone kits and overdose response training to those at personal risk of overdose and to those who may be able to assist someone experiencing an overdose, such as friends and family members of those with opioid-use disorder.

Cinécraft helped the MetroHealth team craft their message, which will be distributed throughout the state. The video will help viewers understand opioids and what they do to the body, what an overdose looks like, what you can do if you think someone is in an overdose situation, and how to obtain Naloxone.

The Project DAWN video is a brief look at a harrowing disease that has affected so many people across the nation and particularly in Ohio. The tone of the video is not judgmental, nor does it try to convince people to quit.

Click here if you would like more information on Project DAWN.

 Cinécraft is a leading resource for the creation of video and eLearning in the United States and business storytellers for more than 75 years.