Pro-Tips for making your first live streaming event successful
So you want to produce a live streaming event and you have a plan for getting started. With location, equipment, and a marketing plan in place, now it’s time to perform. As you prepare for your first live stream event, let’s look at the next two stages of a live stream workflow: the stream script and the rehearsal.
Assemble everything you want to happen into an easy-to-read document. At a minimum your script should include:
Scene Numbering: It is critical that you number each cell of your script. The reference numbers will speed up communication and give everyone a location system during pre-production and during the show itself.
Screen Direction: Use simple phrasing that tells everyone what should be on the screen or how an on-camera talent should act. Make note of the camera angles you want to use, such as WS for Wide Shot, and identify any graphics, or pre-recorded videos that will be shown as well.
Host Monologue: Writing out what your host will say is paramount in a live event. Use a teleprompter to help keep the host on track.
I use a Word document with an embedded table to create my scripts. This allows me to circulate it to clients and internal team members, and they can use the Track Changes feature to make suggestions. Allow time for two revision cycles, and ask for approval from everyone involved in the event before moving forward.
Once you have an approved script you can assemble all of the production assets you need to run the show, like images, pre-recorded video, title cards, and any props. I suggest creating a shot list and a call sheet to further organize your event.
With the approved script in everyone’s hands, assets loaded into the video switcher (control panel that allows someone to “switch” between camera and image feeds), and the monologue in the teleprompter, it’s time to practice. There is no substitute for rehearsal. Don’t wing it; it won’t be as good as if you rehearsed. I suggest you rehearse the day before your event, so you have time to make adjustments to the script before you go live. Walk through the entire live streaming event from start to finish until it runs smoothly. You want the timing to appear seamless and free of awkward pauses.
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