I just made an amazing corporate video! What should I do now?
If you are a marketing manager, training professional, or business owner and you are in the middle of making a corporate video, or you just completed a video, then this post is for you. In this post, I offer some tips on distribution, measuring success, and blogging. Continue reading
If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.
In this “Ask a Producer” post, I offer my comparisons between YouTube and Vimeo as it relates to business video. Continue reading
It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well. Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work. Unfortunately, training often becomes a one size fits all solution that does not take the unique needs of learners into account.