Tag Archives: corporate video


3WaysToImpropveCorporateVideos

3 Ways to Improve Corporate Videos

So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions. Continue reading

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image: Four Steps to Make Video Testimonials

Four Steps to Make Video Testimonials

Here are four steps to make video testimonials that increase engagement and boost sales. Looking for more reasons to use video testimonials? Check out the other 19 statistics that support the use of testimonials in marketing today. As a marketing manager, training professional, or business owner, these four steps will help you create great corporate video content to grow your business. Continue reading

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infographic and template to aid in creating a call sheet

What’s a Call Sheet?

In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists.

Whether you are a marketing manager, training CallSheetTemplateByCinecraft2professional, or business owner, the call sheet will help you plan out an entire day of video production. To make use of this tool, download and customize my simplified call sheet template and use this five-step infographic to guide you as you create your first call sheet.

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Title image of a makeup kit spread out on shiny black velvet. Text reads: What's in your makeup kit?

What’s in your video production makeup kit?

“Does his forehead look a little shiny?” Jenn says, pointing at the monitor.

Our producer looks at Dave, our value-add grip, who looks back at him and nods. Dave walks over to the gear cart, unzips a small black pouch, and pulls out an oil-absorbing sheet. He deftly maneuvers to the on-camera talent and kindly explains what the client saw on the monitor.

Problem solved! No more shiny skin thanks to a single oil-absorbing sheet, and Dave of course!

In this “Ask a producer” post, we offer Pro-Tips for creating and using a small makeup kit to elevate the look of your corporate video. As a marketing manager, training professional, or business owner you can use this post to create a makeup kit to ensure your on-camera talent looks great! Continue reading

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