The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “How long will it take to make?” is a common question during pre-production. There is no easy answer to this question because a video is always a custom product based upon the needs of the business objective. Continue reading
What does it mean to color correct a video?
The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “What does it mean to color correct a video?” is a question that stems from confusing industry jargon. Knowing the definitions of the following keywords will help you have an informed conversation about video color correction. Continue reading
9 Pro-Tips to Improve your Video Storytelling
The demand for video storytelling is at an all-time high. Here are some key facts about what viewers want from videos, along with Pro-Tips to help ensure your content meets that demand. Continue reading
The WAY to Improve your corporate video! Develop a Creative Brief.
The creative brief is a document with answers. If you create one before starting any type of production process, and use it to inform your actions, then you will produce better video. Continue reading
3 Ways to Improve Corporate Videos
So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions. Continue reading