It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well. Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work. Unfortunately, training often becomes a one size fits all solution that does not take the unique needs of learners into account.
(This article was published in the March, 2016 issue of Training Industry Magazine.)
Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course? They are going to love it so much, they will be motivated to take it. They are going to stick with it till the end and feel compelled to take it again as the Flow Theory suggests! If your answer is yes, then you have probably already incorporated a successful serious game strategy. If your answer is no then keep reading.
When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer. Continue reading
CLEVELAND, OH – February 23, 2018 – The next generation of leadership for Cinécraft Productions has been named, Dan Keckan as CEO and Matt Walsh as COO. Dan’s role as CEO will be to continue the organization’s advancement as a top national brand in custom learning solutions. Matt will assume all operations as COO.
Maria Keckan and Neil McCormick will remain sole shareholders of Cinécraft stock. Maria will continue as President and CFO. Neil will remain Board Chair and continue working with his key accounts.
“Cinécraft has been working with Fortune 1000 organizations to craft custom learning solutions for nearly 80 years and that is not about to change. My parents built an amazing company with a great staff and solid core values to build upon that include customer-focus and integrity. We will also build upon our mission as creative storytellers, and look to create better learning experiences for our customers’ learners. What does better learning look like? Better learning means that we will bring the learner as close to the skill to be learned as possible. And, better learning leads to better business results for our customers,” explained Dan Keckan.
The newest addition to the team, Matt Walsh said, “I’m excited for the opportunity to help lead a company with such a stellar reputation as Cinécraft . My goal is to bring the experience that I have gained from building and managing successful teams in tech to better serve our customer’s needs.”
Maria on her 32 year run: ”Most people who pass their company on to a family member do so wondering if the company will continue to thrive. Since the company is already thriving in part because of our son I believe he’s clearly ready to take it to new heights. Matt who will be COO is an already tried and true winner at managing people. I am proud of the fact that we pass on a staff made up of truly good and caring people. It’s been an honor to be the steward of such a company for 32 years.
“I’ve been a proud part of Cinécraft for 41 years. 32 years as owner. I think it is time for the next generation to take the reins. I’m excited about the energy and vision Dan and Matt are bringing to future of the Company,” stated Neil McCormick.
Founded in 1939, Cinécraft Productions is the oldest commercial producers of corporate and industrial films in the US. Today Cinécraft is a top 10 content development company specializing in creating custom learning solutions.
We are excited to announce that Cinécraft will have a booth for the first time at DevLearn in Las Vegas from October 25-27th 2017. Here are the top five reasons to join us.
- You’re invited to join your peers and attend Cinécraft’s complimentary Happy Hour where we will discuss the future of tech and learning.
- Simply put, the biggest and best learning technology conference in the industry.
- Check out the World’s greatest eLearning samples and vote for your favorites at DemoFest.
- Choose from five specialized focuses and over 200 sessions critical to developing new skills in the management design and development of technology-based learning.
- Vegas, baby!