Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series
Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 24 through 33, with the exception of my CM World 2017 conference takeaways. Continue reading
Blog, eLearning, Video Production
What’s in your video production makeup kit?
“Does his forehead look a little shiny?” Jenn says, pointing at the monitor.
I nod in agreement and look at Dave, who looks back at me and nods. Dave, my Key-Grip-value-add-go-to-guy, walks over to the gear cart, unzips a small black pouch, and pulls out an oil-absorbing sheet. He deftly maneuvers to the on-camera talent and kindly explains what we saw on the monitor.
Problem solved! No more shiny skin thanks to a single oil-absorbing sheet, and Dave of course!
In this “Ask a producer” post, I offer Pro-Tips for creating and using a small makeup kit to elevate the look of your corporate video. As a marketing manager, training professional, or business owner you can use this post to create a makeup kit to ensure your on-camera talent looks great! Continue reading
Blog, Video Production