Tag Archives: video

novel coronavirus

Cinecraft’s Safe Video Shooting Protocol

By Dan Keckan published May 23, 2020

News, , , , ,

Our safety procedures for all video shoots to keep crew, clients and talent safe from exposure to COVID-19.

“The show must go on,” as they say. We care deeply for the safety and security of all staff, clients and vendors that we do business with, as well as the community at-large. Therefore, at this time, Cinecraft will not fully open it’s doors for work inside of our building until there is a vaccine and/or therapy solution to COVID-19. However, all creative custom learning design and development is being done remotely except for video shooting. We will begin video shooting, effective immediately, as long as all participants agree to the following protocol. This protocol is reflective of the Center for Disease Control guidelines as of May 23, 2020. If any video shoot participant does not agree to these safety procedures, unfortunately, the show can’t go on.

All Crew, Clients and Talent need to…

  1. Be asked health assessment questions to screen for fever, symptoms, and exposure to COVID-19.
  2. Wash hands upon arrival, before and after eating, before putting on mask and after taking mask off and upon leaving the video shoot.
  3. Use hand sanitizer if soap and water are not available.
  4. Wear a mask or cloth face covering. Please refer to CDC.gov proper mask wearing and cleaning procedures.
  5. Practice social distancing at all times throughout the day, (6 feet apart) while filming, at breaks, and during lunch.
  6. Eat boxed or prepackaged individual food items for lunch. We will not order pizza or buffet-style lunches. If applicable, participants may be asked to bring their own beverage.

Specifically Crew members will…

  1. Sanitize all gear before and after the video shoot.
  2. Prevent clients from touching any gear.
  3. Limit the number of crew members by performing multiple tasks.
  4. Provide clients with the option to use Skype to oversee the video shoot.
  5. Load and unload his/her own gear, i.e., Videographer = Camera, Grip = Audio Equipment, Producer = Monitors.
  6. Limit the amount of gear by only bringing the essential items.
  7. Wipe down all gear with a sanitizing wipe when loading into the van, and wipe down again as unloaded back to Cinecraft.
  8. Only use boom micropohones. All adjustments to the boom mic must be done at the C stand. No lavaliere microphones are permitted to be used.

Transportation Considerations

  1. One crew member will drive the van to and from the video shoot.
  2. All other crew members must provide their own transportation.
  3. Only one crew member is permitted in the van at a time.
  4. No clients or talent are permitted to drive in the van.

On-camera Talent must…

  1. Wear cloth face coverings until he/she is ready to record.
  2. Supply his/her own makeup. No makeup will be provided on the shoot.

Thank you for keeping the show going! Our commitment to designing and developing learning that brings the learner as close to the skill or behavior to be learned has not changed. We all just need to adjust our processes slightly to keep everyone safe and secure.

Be Well,

Dan Keckan, CEO

Matt Walsh, COO

“Art of Visual Storytelling,” brought to you by PRSA

By Dan Keckan published January 9, 2018

News, ,

PRSA Cleveland

Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.

  • The human attention span is now 8 seconds
  • Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
  • 40% of people respond better to visual information than written text
  • 1 minute of video is more powerful than 1.8 million words
  • 84% of communications will be visual by 2018

Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations

Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.

To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.

Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.


Cinecraft Production Studios

2515 Franklin Blvd.

Cleveland, Ohio 44113


11:30 Registration/Noon Luncheon/Program to follow


  • PRSA Cleveland members (or students) – $20
  • Non-members – $25

Register: https://prsajanuary252018.eventbrite.com

Don’t delay, registration is limited!

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

Blog, Video Production, , , ,