The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “How long will it take to make?” is a common question during pre-production. There is no easy answer to this question because a video is always a custom product based upon the needs of the business objective. Continue reading
Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.
- The human attention span is now 8 seconds
- Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
- 40% of people respond better to visual information than written text
- 1 minute of video is more powerful than 1.8 million words
- 84% of communications will be visual by 2018
Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations
Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.
To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.
Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.
Cinecraft Production Studios
11:30 Registration/Noon Luncheon/Program to follow
- PRSA Cleveland members (or students) – $20
- Non-members – $25
Don’t delay, registration is limited!
Jeff Leo Herrmann on where B2B marketers should be focusing in 2018: video, video, video, video, video!
Jeff Herrmann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising and sales campaigns. I had the privilege to talk with him about his thoughts on video as a strategy. Continue reading
PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading
Pro-Tips for Production: A checklist to help you on the day of your video shoot
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part three in a four-part series designed to help you make your first video production. Continue reading
What do you mean a JPEG of my logo won’t work?
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading
How long will it take to make a one-minute business video?
If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain how long it takes to make a professional one-minute business video. Continue reading
PUT STORYTELLING TO WORK FOR YOU
Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery. You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors. Story can do that.
Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading
How much will a business video cost? Use the Time:Talents Ratio
The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you. Continue reading
If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.
In this “Ask a Producer” post, I offer my comparisons between YouTube and Vimeo as it relates to business video. Continue reading
What type of video do I need? 12 Business Video Types
If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.
Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process. Continue reading
Can I save money if I write the script?
If you are a marketing manager or business owner and you need to make a video, then this blog post is for you.
Yes. You can reduce your overall budget by writing the script yourself. Continue reading
Top five things that separate amateur from professional video
If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.
Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading
When is it the right time to marry eLearning and video? We get this question all the time from clients. As technology has advanced and internet bandwidth has increased, training professionals are eager to enhance their offerings with more engaging, multimedia rich content.
So when is the right time to use video in your eLearning projects? Simply put, when you want your audience to learn a particular behavior, otherwise known as behavioral modeling. And, when you use it in an eLearning course it can be quite effective.