The “Ask a Producer” series features a conversation with an expert video producer to get answers to your questions regarding video production for businesses. “How long will it take to make?” is a common question during pre-production. There is no easy answer to this question because a video is always a custom product based upon the needs of the business objective. Continue reading
Join PRSA Cleveland and Neil McCormick, Chairman, Cinecraft Productions, as he discusses and demonstrates the latest use of Video in Public Relations through the Art of Visual Storytelling.
- The human attention span is now 8 seconds
- Visuals are processed 60K faster than text (meaning a visual is worth 60,000 words)
- 40% of people respond better to visual information than written text
- 1 minute of video is more powerful than 1.8 million words
- 84% of communications will be visual by 2018
Facts from a recent article in Forbes – The New Era of Media: Visual Public Relations
Statistics don’t lie when it comes to video content. According to London-based multimedia agency Fresh 01: Internet video traffic will be up to 82% of all global consumer Internet traffic by 2020. As such, video campaigns, once the most luxurious and costly of PR tactics, are now a necessity.
To ensure campaigns are visually engaging, video content for PR has been proven to cultivate millions of views, dramatically increasing the status of brands and campaigns, providing a source of discussion for influencers and target audiences alike.
Using creative video content also bolsters the ranking on search engines such as Google. Plus, one great PR bonus of video content is it’s engagement levels. People watch, comment and often share things they have watched online, especially on social media channels.
Cinecraft Production Studios
11:30 Registration/Noon Luncheon/Program to follow
- PRSA Cleveland members (or students) – $20
- Non-members – $25
Don’t delay, registration is limited!
Jeff Leo Herrmann on where B2B marketers should be focusing in 2018: video, video, video, video, video!
Jeff Herrmann is a B2B showrunner and president of Madison, Michigan, and Market. Content Marketing writer, speaker, and mobile marketing pioneer, Jeff loves helping CMOs align their content marketing strategies to a winning sales process. Jeff has an intense belief that organizations are better off engaging their audiences with educational and entertaining content rather than blasting them with traditional interruption-based advertising and sales campaigns. I had the privilege to talk with him about his thoughts on video as a strategy. Continue reading
PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too
If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading