Tag Archives: video production

Title Image: 5 most wanted b2b video types

By Chris Karel published December 5, 2017

What do B2B video shoppers want this holiday season?

As 2017 starts to wind down, and I watch the stream of egg nog lighten the color of my home brewed coffee, I think about holiday shopping for my loved ones. A few Amazon Prime searches later and the question hits me like a nor’easter off the North Coast in January. What kind of B2B video are you asking for this holiday season? In my recent talks with corporate video production “shoppers,” here’s what I’ve found people are asking for this holiday season. Continue reading

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LiveEventStreamingProTipsTitleImage

By Chris Karel published November 28, 2017

Pro-Tips for making your first live streaming event successful

So you want to produce a live streaming event and you have a plan for getting started. With location, equipment, and a marketing plan in place, now it’s time to perform. As you prepare for your first live stream event, let’s look at the next two stages of a live stream workflow: the stream script and the rehearsal. Continue reading

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Featured Video Play Icon

By Chris Karel published November 7, 2017

Story Time: Video in Email Increases Engagement

Are you a marketing manager, training professional, or business owner? Are you looking for ways to increase engagement with your email? If you answered yes to both questions, then read the short story below. Chris offers thought leadership on ways to improve how you use video in your business operations.  Continue reading

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Improving Your Corporate Videos

By Chris Karel published October 24, 2017

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series

Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production. Every ten weeks, I create an index of the previous posts. If you are a CRAFT subscriber, consider this an index to weeks 24 through 33, with the exception of my CM World 2017 conference takeaways.   Continue reading

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What is the 3-word essence of your story?

By Neil McCormick published October 17, 2017

What is the 3-word essence of your story?   

What is the 3-word essence of your story? Everyone is familiar with the 30-second elevator speech. You’ve likely developed one for your personal, “Who am I and why am I here?” story. And you probably know your company’s 30-second, “Who are we and what do we do?” story by heart. But, can you market yourself with just three words? Let’s look at how to refine a story by using a 3-word Brand Mantra. Continue reading

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3WaysToImpropveCorporateVideos

By Chris Karel published September 19, 2017

3 Ways to Improve Corporate Videos

So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions. Continue reading

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3Takeaways_CMWorld_2017

By Chris Karel published September 11, 2017

3 Takeaways from Content Marketing World 2017

I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.

Joe Pullizzi, Content Inc. from Chapter 1: Beginning with the End in Mind.

When I launched the content marketing initiative at my current workplace, I used Pulizzi’s Content Inc. as my roadmap, I made PNR: This Old Marketing my weekly podcast, and I circled CM World on my editorial calendar as my midyear check-in.

So here I am, the Monday after my first CM World, and I feel energized and enthused!  Continue reading

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infographic and template to aid in creating a call sheet

By Chris Karel published August 29, 2017

What’s a Call Sheet?

In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists.

Whether you are a marketing manager, training CallSheetTemplateByCinecraft2professional, or business owner, the call sheet will help you plan out an entire day of video production. To make use of this tool, download and customize my simplified call sheet template and use this five-step infographic to guide you as you create your first call sheet.

Continue reading

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By Chris Karel published August 8, 2017

How do you scout locations for a business video shoot?

Scout locations for your next corporate video shoot with these eight Pro-Tips, especially if you are a marketing manager, training professional, or business owner. Searching for the right place to record video is vital to a successful production. Even though Scout Locations is #11 on my pre-production checklist, it’s just as valuable as the other items and should not be overlooked in the interest of time or budget. Continue reading

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Do you need to make a corporate video on a budget?

By Chris Karel published July 18, 2017

Do you need to make a corporate video on a budget?

While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian, a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”

“Mmmm. Mr. Gosarian is delicious.” I said out loud. Continue reading

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ProTips for B2B Voice Actors

By Chris Karel published July 11, 2017

Pro-Tips for B2B Voice Actors

If you are a voice actor looking for B2B jobs, this post offers you an insider’s perspective on creating a professional B2B demo that will reach the client. If you are a marketing or training professional, consider these Pro-Tips as background information to aid you in the process of choosing the “right” voice for your upcoming video or training course. Continue reading

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Picture: Can I make ONE video for THREE target audiences?

By Chris Karel published July 4, 2017

Can I make a video that reaches three target audiences?

If you are in a marketing or training role, have you ever had a conversation like this?

Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”

You: “OK. Have you considered making three videos that target each of those audiences?”

Manager: “Yes, but we only have the budget for one video.” Continue reading

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Title image: I just made an amazing corporate video! What should I do now? (on a computer monitor with google window)

By Chris Karel published June 27, 2017

I just made an amazing corporate video! What should I do now?

If you are a marketing manager, training professional, or business owner and you are in the middle of making a corporate video, or you just completed a video, then this post is for you. In this post, I offer some tips on distribution, measuring success, and blogging. Continue reading

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By Chris Karel published June 20, 2017

PRO-TIPS for POST-PRODUCTION: A checklist to ensure your edited video is on-message and looks great too

If you are NEW to a marketing or training role and you need to make a professional video, then this blog post is for you. This is part four in a four-part series designed to help you make your first video production. Continue reading

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By Chris Karel published May 16, 2017

What do you mean a JPEG of my logo won’t work? 

If you are a marketing manager, training professional, or business owner and you need to make a video, then “The CRAFT: Video Production Blog” is for you. The purpose of this post is to explain the difference between vector and raster graphics and give you pro-tips for using both types in a video production. So, please comment and let me know your experience. Continue reading

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By Neil McCormick published May 2, 2017

PUT STORYTELLING TO WORK FOR YOU

Storytelling is NOT rocket science, but telling a story with a purpose IS a form of brain surgery.  You need to get inside the target audience’s brain, leave a lasting impression, and change behaviors.  Story can do that.

Now how do you get inside your audience’s heads and change their minds, soften their hearts, or move them to action? Continue reading

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By Chris Karel published April 25, 2017

How much will a business video cost? Use the Time:Talents Ratio

The purpose of this post is to provide you with consumer wisdom on the Time:Talents Ratio, which may help you determine how much a business video will cost. If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.  Continue reading

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By Chris Karel published April 11, 2017

What type of video do I need? 12 Business Video Types

If you are a marketing manager, training professional, or business owner and you need to make a video, and you want to explore video types, then this blog is for you.

Are you planning to make a video for your business? Simply stated, you need a video that satisfies your business need. Refer to the 12 business video types below to aid you during your planning process.  Continue reading

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By Chris Karel published April 4, 2017

Pro-Tips: Conducting Interviews for Video

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog is for you.

The purpose of this post is to provide you with advice on how to conduct a video interview, The purpose of this post is to provide you with advice on how to conduct a video interview, and generate a conversation about technique. So, please comment and let me know your experience. Continue reading

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By Chris Karel published March 21, 2017

Wardrobe? What should I wear on camera?

If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you.

“Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. (wiki). In our business video production world, we are generally talking about the clothing that you wear on camera. Continue reading

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By Chris Karel published March 14, 2017

How do I handle the narrator? Can I narrate?

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

I always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent. A seasoned pro brings years of practice and mastery that leads to a smooth, articulate recording that will elevate the perception of your brand. Continue reading

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Top five things that separate amateur from professional video

By Chris Karel published February 28, 2017

Top five things that separate amateur from professional video

If you are a marketing manager, training professional or business owner and you need to make a video, then this blog post is for you.

Gear, script, audio, lighting, and distribution are the top five things that determine the level of professionalism in a video product. Sometimes a homemade cell phone video can get Continue reading

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By Meagan Lawton published August 26, 2015

“The Perfect Basket”

Everyone’s heard the old saying that you should never put all of your eggs in one basket. Whether you have relationship eggs, money eggs or real eggs, you want to put them in different places to minimize your risk of losing all of them at the same time.

As a non-risk-taker, this makes sense to me, and I usually follow this advice. However, this past spring I didn’t, and I ended up getting pied in the face, sitting in a cell block, and collecting brains.

Continue reading

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