Our Story
We’re a business with strong values & a rich history.
Cinecraft is a global custom learning solutions company. We support the performance goals of our clients by bringing the learner as close to the skill and behaviors to be learned as possible. Since opening our doors in 1939, we’ve worked on thousands of projects in virtually every industry imaginable. In many cases, this has made us not just experts at what we do, but experts at what our clients do.
7 BETTER LEARNING PRINCIPLES
With every project, our goal is to create an experience that brings the learner as close to the behavior or skill to be learned as possible. We believe this is the only way to see measurable results. We do this by evaluating every design decision with our 7 Better Learning Principles.
Authentic
Design is genuine, real-life, accurate, and offers an opportunity for reflection and exploration.
Timely
Delivery is convenient, made available at a favorable or useful time.
Relevant
Content is closely connected to the business needs and learning objectives.
Efficient
Content is streamlined, well organized and minimizes learners’ effort.
Engaging
Content is captivating and activates learners’ curiosity rather than providing meaningless clicks.
Fun
Delivery is entertaining, amusing, and enjoyable.
Accessible
Content is easy to understand without obstacles and is attainable.
Mission
We maximize our customers’ business results by designing better learning experiences that bring awareness, upskill, change behavior, and improve performance. We offer custom content solutions that are flexible, creative, comprehensive, and customer-focused at a good value.
Core Values
Quality
We identify your goals and execute a plan with 100% effort. We give our personal best to do the job right.
Creativity
Our team of artists, experts, and big thinkers approaches every challenge with a unique perspective and imagination.
Customer-Focused
Everything we do is for you, the customer. We value being an extended member of your team.
Open-minded
We’re open to others’ ideas. We promote a cooperative, supportive atmosphere where everyone can work together and feel included.
Integrity
We do the right thing. At all times and to all people, we operate with honesty and fairness.
A Brief History of Cinecraft
At Cinecraft, we’ve been visual storytellers for more than 75 years. We create custom video, animation, eLearning and mobile learning courses, instructor-led training, virtual instructor-led training, and performance support tools to support the goals of Fortune 1000 companies and medium-to-large sized businesses.
1939
Ray Culley incorporates Cinecraft Productions
1969
Ray Culley retires and Paul Culley takes over
1986
Neil McCormick and Maria Keckan buy Cinecraft
1992
Cinecraft begins creating computer-based training
2018
Dan Keckan and Matt Walsh take over leadership
Today
The story continues