Our Story

We’re a business with strong values & a rich history.

Cinecraft is a global custom learning solutions company. We support the performance goals of our clients by bringing the learner as close to the skill and behaviors to be learned, as possible. Since opening our doors in 1939, we’ve worked on thousands of projects in virtually every industry imaginable. In many cases, this has made us not just experts at what we do, but experts at what our clients do.

See why more people trust us for their learning needs.

7 BETTER LEARNING PRINCIPLES

With every project our goal is to create an experience that brings the learner as close to the behavior or skill to be learned as possible. We believe this is the only way to see measurable results. We do this by evaluating every design decision with our 7 Better Learning Principles.

Authentic

Design is genuine, real-life, accurate and offers an opportunity for reflection and exploration.

Timely

Convenient, made available at a favorable or useful time.

Relevant

Learning is closely connected to the business needs and learning objectives.

Efficient 

Content is streamlined, well organized and minimizes learners’ effort.

Engaging

Create learning that activates learners’ curiosity rather than providing meaningless clicks.

Fun

Delivery is entertaining, amusing, and enjoyable.

Authentic

Content is easy to understand without obstacles and is attainable. 

Mission

We maximize our customers’ business results by designing better learning experiences that bring awareness, upskill, change behavior, and improve performance. We offer custom content solutions that are flexible, creative, comprehensive, and customer-focused at a good value.

Core Values

Quality

We identify your goals and execute a plan with 100% effort. We give our personal best to do the job right.

Creativity

Our team of artists, experts and big thinkers approaches every challenge with a unique perspective and imagination.

Customer-Focused

Everything we do is for you, the customer. We value being an extended member of your team.

Open-minded

We’re open to others’ ideas. We promote a cooperative, supportive atmosphere where everyone can work together and feel included.

Integrity

We do the right thing. At all times and to all people, we operate with honesty and fairness.

A Brief History of Cinecraft

We have been motion picture storytellers for more than 75 years. At Cinecraft, we produce custom content HD video, develop eLearning and mobile learning courses, instructor-led training, virtual instructor-led training, performance support tools and design high-end animation to support the goals of Fortune 1000 companies and medium-to-large sized businesses.

 

1939

Ray Culley incorporates Cinecraft Productions

1969

Ray Culley retires and Paul Culley takes over

1986

Neil McCormick and Maria Keckan buy Cinecraft

1992

Cinecraft begins creating computer-based training

2018

Dan Keckan and Matt Walsh take over leadership

Today

The story continues