The Craft

How to Avoid Half Cadence Video Simulations

By Dan Keckan published April 23, 2018

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The first time I immersed myself in a video-based simulation, I felt like something was off, uneasy,, or just plain awkward. For those musically inclined, it was like hearing a half cadence or a sequence of incomplete notes. These half-cadence simulations are a source of great frustration because simulations are meant to bring the learner as close as possible to the ideal behavior or skill. However, when you fail to use this principle as your guide, you risk impeding the flow of realistic dialogue and creating an assessment rather than a simulation. What’s more, while an assessment is effective, it lacks the learner engagement necessary to achieve comprehension and retention.

To help instructional designers avoid half-cadence simulations, designers should follow 13 key guidelines. (I’ve created this job aid based on my past failures!)

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How to make a video series: Part 3 of 3 – Phases of Production

By Chris Karel published April 22, 2018

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In a minute, Creative Director, Chris Karel, shares a best practice for getting started with your first professional video production for training or marketing purposes. This is part 3 of 3 that offers a quick explanation of the three phases of production. For more information related to this brief video please consider checking out two related blog posts:

Help! I have to make a video. What should I do first?

How much will a business video cost? (Cleveland Video Pro Guide)

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101: Don't Leave the Learner Behind

By Tiffany Lombardo published April 20, 2018

It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well.  Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work.  Unfortunately, training often becomes a one size fits all solution that does not take the unique needs of learners into account.

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Sean Hecking picture

By Chris Karel published March 13, 2018

In this interview, I dive into website health and the best SEO tools you can use to improve Search Engine Optimization. I sat down with Sean Hecking of Interactive Cleveland to get his expert insights on the topics. Sean is an experienced digital marketing consultant that helps companies build and execute successful Internet marketing strategies. He primarily focuses on search engine optimization (SEO) strategy and Google AdWords pay-per-click search marketing.

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Save the Learners! Build an Open and Shut Serious Game Strategy

By Dan Keckan published March 12, 2018

(This article was published in the March, 2016 issue of Training Industry Magazine.)

Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course? They are going to love it so much, they will be motivated to take it. They are going to stick with it till the end and feel compelled to take it again as the Flow Theory suggests! If your answer is yes, then you have probably already incorporated a successful serious game strategy. If your answer is no then keep reading.

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