Customer Product Knowledge

Cloud-Based Services Company

To educate customers on the features and benefits of their software storage products

Business Purpose

  •  To educate customers on the features and benefits of their software storage products

Learning Strategy

To support this effort, Cinecraft produced a series of product knowledge videos using a spokesperson and 3D animation to describe the features and benefits in a visually stimulating and professional manner to customers. Each product within the suite was produced using a similar format, and slightly tweaked to minimize production costs

Results

  • Telly Award Winner