Distributor Product Knowledge

Manufacturing Company

This client was looking for a way to distinguish its products in the eyes of dealers and distributors. Cinecraft collaborated closely with the client to develop a series of realistic and immersive simulations to better prepare and train learners for experiences often encountered in the field.

Business Purpose

  • Prepare distributors to identify wiping, cleaning, and hygiene opportunities in the foodservice industry
  • Present the company’s value proposition
  • Increase sales by becoming the distributor’s vendor of choice

Learning Strategy

  • First-person perspective video simulations with a “tour” of a restaurant followed by a series of questions to allow learners to practice making observations and asking questions to uncover customer pain points
  • Dynamic notes that automatically update for learners to reference as they continue to ask questions