Seasonal Employee Onboarding
Video / Blended Learning
Seasonal new hires get ready for their first day on the job with TikTok-style videos in this entertaining mobile-first onboarding solution.
Business Goal
Because they lacked standardized onboarding materials, an international theater chain’s employees delivered inconsistent guest experiences across locations, especially during seasonal turnover. With a young workforce, it was critical for our client to build a more consistent, engaging onboarding approach that helped new employees feel confident on day one and supported retention.
Learning Strategy
Following an in-depth needs analysis, we concluded that a blended learning approach aligned with our learners’ demographics would be best. We developed a series of how-to videos and role-play videos featuring a TikTok-style influencer to introduce and summarize the content. The curriculum covered the daily tasks and customer-service behaviors that employees in concessions, hosting, and ticketing must demonstrate by the end of their first day.
Results
- Brandon Hall Award Winner
- 10% reduction in turnover since implementing the program
Out of 5,100 learners:
- 97.6% satisfaction with the training
- 99.4% agreed that, “I have received the training I need to be successful in my role”
- 99.6% agreed that, “I found the job duties and work environment were as described”
