Distributor Product Knowledge
Manufacturing Company
This client was looking for a way to distinguish its products in the eyes of dealers and distributors. Cinecraft collaborated closely with the client to develop a series of realistic and immersive simulations to better prepare and train learners for experiences often encountered in the field.
Business Purpose
- Prepare distributors to identify wiping, cleaning, and hygiene opportunities in the foodservice industry
- Present the company’s value proposition
- Increase sales by becoming the distributor’s vendor of choice
Learning Strategy
- First-person perspective video simulations with a “tour” of a restaurant followed by a series of questions to allow learners to practice making observations and asking questions to uncover customer pain points
- Dynamic notes that automatically update for learners to reference as they continue to ask questions
