IT Product Knowledge
3D Animation / Video
This animated video educates customers about the features and benefits of a premier information-management solution.
Business Goal
Explaining how information-management solutions work can be complex. That’s why our client, an IT services company, needed a clear, compelling way to convey their services’ features and benefits—and ultimately increase sales.
Learning Strategy
Cinecraft produced a series of 3D-animated, product-knowledge videos tailored to specific industry sectors to highlight key features and benefits. Using 3D animation, we created a visually stunning, professional presentation. To minimize post-production and animation costs, we built each video from a common template with slight adjustments for each industry vertical.
Results
- Winner of two Telly Awards for best non-broadcast video, and 3D animation.