Loyalty Program Gamification

Global Hospitality Company

When our client updated its guest loyalty program, employees needed to instantly recall program details and procedures while interacting with guests. To help them memorize the new content, we developed a trivia game featuring a leaderboard to encourage competition among peers across the company.

Business Purpose

  • Increase loyalty program enrollments and customer service scores by preparing colleagues to introduce and explain the new loyalty program

Learning Strategy

  • Multi-level trivia game with points, timer, lifelines, badges, and bonus questions
  • Leaderboard to encourage competition among hotels brands